Director of Marketing and Communications
Director of Marketing and Communications
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
The Director of Marketing and Communications leads strategic marketing efforts to enhance the colleges reputation increase enrollment enhance alumni and industry engagement promote its academic programs and showcase research outcomes. This position is crucial in positioning Falk College as a leader in higher education and research. Collaborates closely with the Universitys central communications and marketing staff to ensure messaging aligns with the Universitys overarching communication and marketing plans content strategy and editorial calendar and follows University brand standards (design language etc. governance (digital social media) and brand approach. Working with and in support of the Falk College Dean faculty and staff this role is responsible for the direct supervision of an assistant communications director a web specialist and a digital content specialist.
Responsibilities
Develop and implement comprehensive marketing and communication strategies aligned with the colleges goals overseeing all external and internal communications while managing brand identity. Plan and execute marketing campaigns for student recruitment alumni engagement and fundraising initiatives analyzing data and metrics to optimize strategies and demonstrate ROI . Develop strategies to effectively communicate research outcomes to various stakeholders including the academic community industry partners and the general public. Manage the marketing and communications budget while staying current with marketing trends in higher education and research communication. Handle crisis communication and reputation management as needed. Lead and manage a team of marketing and communications professionals fostering collaboration and delegating tasks effectively. Collaborate with academic departments and the research office to showcase faculty and student achievements particularly in research and innovation.
Required Experience:
Director
Employment Type
Full Time
