SPN Senior Copywritter
SPN Senior Copywritter
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Job Description
Hogarth is the Global Content Experience Company. Part of WPP Hogarth partners with one in every two of the worlds top 100 brands including CocaCola Ford Rolex Nestl Mondelez and Dyson. With a breadth of experience across an extensive range of sectors Hogarth offers the unrivaled ability to deliver relevant engaging and measurable content across all channels and media both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation all mean that brands need different solutions. Our global team of over 7500 craft and technology experts brings together creative production and innovation to help clients navigate this exciting and everchanging world of todays content experience.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. Working at WPP means being part of a global network of more than 100000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries with corporate headquarters in New York London and Singapore. WPP is a world leader in marketing services with deep AI data and technology capabilities global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world including approximately 300 of the Fortune Global 500.Our people are the key to our success. Were committed to fostering a culture of creativity belonging and continuous learning attracting and developing the brightest talent and providing exciting career opportunities that help our people grow.
We are seeking a highly creative and experienced Creative Copywriter to join our dynamic team. The ideal candidate will be a passionate storyteller with a proven ability to craft compelling and engaging copy across a variety of channels including ATL BTL shopper marketing and social media. This role requires a strong understanding of marketing principles a keen eye for detail and excellent communication skills both in English and Spanish. The Creative Copywriter will be responsible for developing innovative and effective copy that resonates with our target audience and drives results.
RESPONSABILITIES
- Develop creative concepts and write compelling copy for a wide range of marketing materials including:
- Advertisements (print radio TV online)
- Brochures flyers and other print collateral
- Pointofsale materials (shopper marketing)
- Social media content (posts ads stories)
- Website copy and landing pages
- Email marketing campaigns
- Scripts for video and audio content
- Presentations and internal communications
- Work closely with art directors designers marketing managers and other team members to ensure that copy aligns with the overall creative strategy and brand guidelines
- Maintain a consistent brand voice and tone across all marketing materials
- Proofreading and Editing: Ensure all copy is accurate grammatically correct and free of errors
- Pay meticulous attention to detail
- Adapt and translate copy between English and Spanish as needed ensuring cultural relevance and accuracy
- Stay uptodate on the latest trends in copywriting marketing and social media
- Manage multiple projects simultaneously and meet deadlines
REQUIREMENTS
- Minimum of 5 years of experience as a Creative Copywriter
- Proven experience writing copy for ATL BTL shopper marketing and social media campaigns
- Familiarity with Microsoft Office Suite and Adobe Creative Suite
- A strong portfolio showcasing a variety of copywriting samples
- Grammar and writing skills in both English and Spanish
- Ability to generate original and innovative ideas
- Ability to adapt writing style to different audiences and channels
- Meticulous attention to detail and accuracy
- Excellent written and verbal communication skills
- Ability to work effectively as part of a team
- Ability to manage multiple projects and meet deadlines
- Ability to identify and solve problems creatively
- Understanding of cultural nuances and ability to adapt copy accordingly
- English & Spanish fluency
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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Required Experience:
Senior IC
Employment Type
Full Time
