drjobs Account Director- FTC 12 months contract Global Luxury Brand

Account Director- FTC 12 months contract Global Luxury Brand

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Job Location drjobs

London - UK

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

Hogarth is the Global Content Experience Company. Part of WPP Hogarth partners with one in every two of the worlds top 100 brands including CocaCola Ford Rolex Nestl Mondelez and Dyson. With a breadth of experience across an extensive range of sectors Hogarth offers the unrivaled ability to deliver relevant engaging and measurable content across all channels and media both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation all mean that brands need different solutions. Our global team of over 7500 craft and technology experts brings together creative production and innovation to help clients navigate this exciting and everchanging world of todays content experience.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. Working at WPP means being part of a global network of more than 100000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries with corporate headquarters in New York London and Singapore. WPP is a world leader in marketing services with deep AI data and technology capabilities global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world including approximately 300 of the Fortune Global 500.Our people are the key to our success. Were committed to fostering a culture of creativity belonging and continuous learning attracting and developing the brightest talent and providing exciting career opportunities that help our people grow.

A Hybrid working model

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

What does a Win Creative Account Director do at Hogarth

What is Win

The win campaign celebrates the brands Testimonees (sponsored athletes) achievements across global sporting events. If a Testimonee wins a particular sporting event the brand will ask to activate the win project to communicate about the win across desired channels. The main sports disciplines are golf tennis equestrian sailing motorsport and ski. The majority of win projects happen over the weekends and are extremely time sensitive and complex in its management liaising with multiple senior client stakeholders partner agencies and internal teams.

The role

This is a full time FTC role 12 months initially part of the Creative Account team at the Workshop (Client dedicated creative department within Hogarth). The role requires to be working across the 8x most important sporting events weekends of the year and to only ever be a point of escalation over regular weekends.

Responsible and accountable for the overall longterm management & coordination of the campaign (internal interagency client) its creative evolution and production its operations: planning & resourcing its reporting & optimisation its & delivery and its finance / profitability

The win campaign and its projects will always be the priority and represent circa 70 of the role; while the remaining time would be dedicated to supporting the Sponsoring (and/or Workshop) team on managing creative projects for the brand

Leadership role for the clients the partner agencies and internal teams

Internal / InterAgency / Client Management Coordination and Creative. Responsible/accountable for:

360 management of one of Rolexs proudest campaign.

Brand Guardian to a creative that keeps evolving and can differ from sports disciplines or types of event across the different assets (TVC print digital DOOH social)

Directly responsible for the origination and mastering of print digital DOOH and social creative working hand in hand with our Creative and production teams and being the client lead (first POC)

Go to person (Win lead) for all partner agencies and responsible to keep them up to date with any information new briefs regroups updates trainings washups reporting

Proactively creates a Win creative and operational brand book keeps it up to date share regular updates with all teams and clients

General planning and resourcing. Responsible/accountable for:

Successful yearly planning of win work according to win calendar (planned and unplanned) shared by Rolex with a special focus on T1 events (building a masterplan)

Assess feasibility resources and potential impact based on different win ads scenarios to be ahead of the game and coming up with solutions

Look into model problematics drive solutions internally and with client

Define/refine/reassess win framework and adequacy of current setup resourcing model (perm freelancers) policies processes trainings

Own and build win washup decks and get all teams (internally partner agencies) to input important for the washup to be data driven

Work with Ops on team timesheets & time tracking across individual events cost tracking overtime recording as well as asset tracking to show volumes

Reporting & Optimisation

Following each T1 and corresponding washups: identify and focus on internal improvements optimisation and set clear next steps for all parties with time frames to ensure we build on learnings. Same with clients by raising any key challenges and offer different solutions. Same process happens at lower scales for T3 events each Monday afternoon holding a call with all key stakeholders to understand what worked / didnt work over the weekend and unplanned Monday and create learnings

Giving the client key updates when necessary is crucial and ensuring that the client team is satisfied with the work done

Event planning

Work directly with Global clients to define event brief in order to build scenarios & timings and brief Lead Coordinators to support across each lead up to the event

Identify potential issues that could compromise delivery

Timely kick off and drive resource planning and alignment calls/meeting with all teams involved in win

Develop effective status docs to keep teams aligned during the event

Requirements:

  • Creative Production experience involving Broadcast Print Social and Digital and an understanding of transcreation
  • Understanding of creative advertising world and impact on global production
  • A cool head. You are able to reprioritise planning and realign teams quickly under pressure
  • A selfstarter. This is an independent role and you will drive your own daytoday priorities
  • A clear communicator and born organiser able to coordinate large teams
  • Confidence presenting to senior clients
  • You have a positive attitude at work and embrace a can do / challenge accepted mindset
  • Proactive and reactive: always one step ahead and able to find solutions on the spot extremely quickly
  • Flexible and patient
  • Complex creative and production planning experience across different timezones
  • Passionate about sports and knowledgeable across some of the listed disciplines

Reporting Line: Working closely with the Sponsorship Account Director (Henrietta Pardoe)

Reporting to Global Client Managing Director (Marie Bonin)

Diversity and Inclusion

Hogarth is committed to diversity and inclusion through our ideas our people how we behave and conduct ourselves. Creating a truly inclusive culture at all levels of the organisation that encourages different points of view making Hogarth not only a better company and place to work but an environment where everyone experiences connection opportunity and a sense of belonging.

Hogarth Values

Heart and Soul: We love what we do. We bring energy and enthusiasm to all our work. We push boundaries we are never satisfied and always want to find a better way.

Hands on: We dont wait for things to happen we get on with it. We are pragmatic and dont have an ego. We do what it takes to get the job done to the highest standards.

Honest: We are straightforward; we speak openly and clearly. We operate with integrity and live up to our promises.

Happy family: We enjoy working together. We look out for our colleagues. We are an eclectic bunch. We want to work with people from many cultures and demand great things of each other. Even when things get tough we dont lose perspective or our sense of humour.

Hungry: We are an inquisitive community. We want to create an environment which inspires ourselves and others to be better. It is important to continuously challenge ourselves and our ways of working. We aim to provide staff with the opportunities to develop and learn.

Find out more at www.hogarth/culture

The Package

  • 25 days holiday
  • Private Medical Care (Bupa)
  • Private Dental Schemme
  • Life Assurance four times annual salary
  • Pension Scheme Company contribution matched up as follows:

Employee

Employer

Total

4

6

10

5

7.5

12.5

6

9

15

7

10.5

17.5

  • An extra day leave on your Birthday
  • Employee Assistance Programme
  • WPP Group Discounts
  • Travel Season Ticket Loan
  • Gym Discounts
  • Mortgage Advice In partnership with Charles Cameron and Associate
  • 1 Volunteering day per year

#LIFP1

#LIHybrid

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Please contact if you need the job advert or form in another format.

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Required Experience:

Exec

Employment Type

Contract

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