Ambassador Communication Strategist and Content Creator

Working Title: Ambassador: Communication Strategist and Content Creator

State Role Title:N/A

Position Type:Administrative & Professional (Nonteaching Faculty)

Position Status: FullTime

FLSA Status: Exempt: Not Eligible for Overtime

College/Division: College of Education

Department: 540961 Im Determined Center

Pay Rate:Commensurate with Experience

Specify Range or Amount:

Is this a JMU only positionNo

Is this a grantfunded positionYes. This is a grantfunded position and is contingent upon continued funding.

Is this a Conflict of Interest designated positionNo

Beginning Review Date:04/19/2025

About JMU:

Mission
We are a community committed to preparing students to be educated and enlightened citizens who lead productive and meaningful lives.

Vision
To be the national model for the engaged university: engaged with ideas and the world.

Who We Are
Located in the heart of Virginias beautiful Shenandoah Valley the city of Harrisonburg is approximately 120 miles from Washington D.C. and Richmond VA. With a population of just over 53000 Harrisonburg is one of the most diverse communities in the Commonwealth of Virginia. JMU is a selective public institution with a growing national reputation for offering experiences that lead to an outstanding education and inclusive environment for students faculty and staff. The student body includes approximately 20000 undergraduate and 1900 graduate students with over 1000 fulltime instructional faculty.

JMU offers thriving programs in the liberal arts science and technology and professional disciplines at the undergraduate masters and doctoral levels. The university is committed to expanding diversity fostering equity and inclusion and supporting superlative teaching and scholarship. JMU has achieved national recognition for the high quality of its academic programs focus on maintaining strong student/faculty interaction and innovative faculty research.

General Information:

The Virginia Department of Education Im Determined Center (IMD) at JMU is seeking a qualified and experienced Communication Strategist and Content Creator Ambassador. We are looking for a dynamic candidate who is interested in a work environment that affords ongoing professional learning opportunities collaboration with colleagues and an opportunity to influence educational practices. This is a grantfunded position.

The Communication Strategist and Content Creator Ambassador is a statewide position dedicated to communicating and keeping up to date with all the resources and happenings that are occurring in Im Determined. This role will oversee telling the story of Im Determined with a variety of outlets. The Communication Strategist and Content Creator will promote examples of selfdetermination occurring in schools in families and in and across our communities. Further this role will seek to organize and mobilize a website strategy that will allow users to engage with the website no matter where they are on their selfdetermination journey. Such an undertaking means having a deep understanding of youth engagement as well as strategies that will encourage users to return for more ideas and resources.

On the social media side there is a call to incorporate existing website resources and media into a social media and email strategy. This has been an emerging practice at IMD however there is a desire to design and create an integrated platform where the website and our social media presence are working in tandem with one another in ways that encourage support and inspire users to try new things think creatively and be selfdetermined. This ambassador will also structure and plan all communication through email and subscriber lists.

This is a teleeligible position.

Duties and Responsibilities:

Digital Marketing Strategy:
Develop and implement comprehensive digital marketing strategies that align with Im Determineds goals.
Identify new opportunities for growth and innovation in the digital space.

Website Management:
Oversee the design development and maintenance of the companys website.
Ensure the website is accessible userfriendly visually appealing and optimized for search engines (SEO).
Keep blog uptodate with examples of how youth families and educators are practicing selfdetermination skills while highlighting the outcomes of those practices.

Campaign Management:
Plan execute and optimize digital marketing campaigns across various channels including social media email newsletters and search engines.
Monitor campaign performance and adjust strategies to achieve key performance indicators (KPIs) and return on investment (ROI).

Content Strategy:
Develop and manage a content strategy that engages target audiences and drives traffic to the website.
Ensure content is consistent with the brands voice and optimized for SEO.

Analytics and Reporting:
Utilize web analytics tools to track and report on website and campaign performance.
Provide insights and recommendations based on data analysis to improve digital marketing efforts.

Team Leadership:
Lead and mentor a team of digital marketing professionals.
Collaborate with statewide group of Regional Ambassadors and Youth Leaders ensuring their voice is heard in the digital marketing work.
Foster a collaborative and innovative work environment.

Collaboration:
Work closely with crossfunctional teams the Regional Ambassadors Youth Development Ambassadors and Youth Leaders.
Collaborate with external partners such as digital agencies and technology vendors who can help provide branded content.

Project Management:
Manage digital marketing projects ensuring efficient allocation of resources time and funds.
Lead communication between project collaborators and IMD Center leadership

Qualifications:

Masters degree in Marketing Digital Media Communications or a related field.
Extensive experience in digital marketing or a related field.
Proven track record of managing successful digital marketing campaigns and website projects.
Proficiency in digital marketing tools and platforms such as Google Analytics SEMRush and social media management tools.
Strong understanding of SEO SEM and web analytics.
Ability to analyze complex data and translate it into actionable insights.
Strong problemsolving skills and attention to detail.
Excellent written and verbal communication skills.
Ability to present complex information clearly and persuasively to stakeholders at all levels.
Strong leadership skills with the ability to manage and mentor a team.
Excellent interpersonal skills and the ability to work collaboratively with diverse teams.
Creative thinker with the ability to develop innovative digital strategies.
Ability to adapt to changing digital landscapes and implement new technologies effectively.
Ability to travel regionally and occasionally statewide.

Additional Posting Information:

In addition to your resume and cover letter please submit a sample of your previous work (under Other Document #1.

Conditions of Employment:

Employment is contingent upon the successful completion of a criminal background check.

EVerify Notice: After accepting employment new hires are required to complete an I9 form and present documentation of their identity and eligibility to work in the United States. James Madison University uses the EVerify system to confirm identity and work authorization.

EEO Statement:

James Madison University is committed to creating and supporting a diverse and inclusive work and educational community that is free of all forms of discrimination. This institution does not tolerate discrimination or harassment on the basis of age color disability gender identity or expression genetic information national origin parental status political affiliation race religion sex sexual orientation or veteran status.

We promote access inclusion and diversity for all students faculty staff constituents and programs believing that these qualities are foundational components of an outstanding education in keeping with our mission. The university is interested in candidates whose experience and qualifications support an ongoing commitment to this core quality.

Anyone having questions concerning discrimination should contact the Office for Equal Opportunity:.

Reasonable Accommodation:

If you are an individual with a disability and need assistance searching or applying for jobs please contact us ator You may also visit the JMU Human Resource Office located at 752 Ott Street Harrisonburg VA 22807 and we will be happy to assist you.