Associate Media Manager - Orange Apron Media Offsite Search
Associate Media Manager - Orange Apron Media Offsite Search
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
With a career at The Home Depot you can be yourself and also be part of something bigger.
Position Purpose:
The Associate Media Manager is responsible for supporting the planning of channel campaigns and executing and optimizing inhouse addressable channel components of those campaigns. Responsibilities include implementation of campaigns and their objectives strategies and tactics; and stewardship of channel plans in conjunction with marketing goals. Position oversees management of campaign activations and supports the reporting process.
Key Responsibilities:
- 45 Campaign Management Manage some components of addressable channel campaigns directly implementing larger strategy into each plan including bidding targeting channel unit/ad creation etc. with autonomy; Help to develop and support test & learn agendas; Track and ensure channel performance standards are met or exceeded
- 40 Channel Management Support omnichannel planning buying/activating and reporting for all programs and campaigns with autonomy ensuring larger strategy is implemented as part of each program and/or campaign; Involved in agency and partner management and integration into workflows
- 15 Organizational Alignment Build relationships and handle communications and feedback loops with key internal and external stakeholders including channel and platform partners agencies etc; Ensure best practices are utilized/shared; Act as an informal leader and mentor within the channel organization
Direct Manager/Direct Reports:
- This position typically reports to Manager or Media/Sr. Manager of Media
- This position has 0 Direct Reports
Travel Requirements:
- No travel required.
Physical Requirements:
- Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
- Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:
- Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
Preferred Qualifications:
- 3 years of experience actively implementing and managing search engine marketing campaigns at an agency and/or large retailer
- Previous experience working with large established digital properties such as Google and Bing.
- Experience in Google to include at least 3 years of activation management of campaign performance from starttofinish and readout of performance to internal or external audiences
- Previous experience in 3rdparty bidding and management software such as Search Ads 360 Skai or any other bid management software
- Solid understanding of technical pieces of digital marketing such as audiences data feeds tracking codes etc.
- Experience in Google Shopping a plus
- Previous experience with retail websites and analytics a plus
- Presentation and writing skills
- Comfort in relaying technical pieces of information in a group setting
Minimum Education:
- The knowledge skills and abilities typically acquired through the completion of a bachelors degree program or equivalent degree in a field of study related to the job.
Preferred Education:
- No additional education
Minimum Years of Work Experience:
- 3
Preferred Years of Work Experience:
- No additional years of experience
Minimum Leadership Experience:
- None
Preferred Leadership Experience:
- None
Certifications:
- None
Competencies:
- Action Oriented
- Collaborates
- Drives Engagement
- Communicates Effectively
- Customer Focus
- Drives Results
- Manages Conflict
Required Experience:
Manager
Employment Type
Full-Time
