Product Marketing Manager
Product Marketing Manager
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Job Description
Music is Universal
Its the passionate and dedicated team at Universal Music who help make us the worlds leading music company. From A&R to finance legal to digital sales to marketing Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.
Everyone is welcome to apply for our roles and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender race disability sexual orientation religion belief age marital status background pregnancy or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism dyslexia ADHD and other forms of neurocognitive variation.
We will always seek to make appropriate adjustments to recruitment workplaces and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards including alternatives to the online form or to disclose a neurocognitive condition please email
Audiomovers is growing globally and needs an experienced product marketing manager to help fuel that growth. You will collaborate closely with the product sales and broader marketing teams to launch and drive adoption of Audiomovers products. The right candidate has at least two years experience in a similar role with sole responsibility over product positioning and overseeing the of all product collateral. We are a small team of senior professionals that move fast to gain an edge you will be expected to be handson and comfortable with being solely responsible for your work.
The product marketing manager will help to redefine existing and future product positioning & messaging. You will interrogate and produce relevant messaging that resonates with different Audiomovers user personas that you help to define e.g. studio engineers live sound professionals composers sound designers producers music students and so on.
The product marketing manager is comfortable carving accurate and onbrand copy. You will be responsible for user guides internal product technical onepagers (which inform external comms like press releases) howto videos blogs and tutorials as well as developing and communicating customer use cases and case studies. You will be keenly involved in audience segmentation in tracking product performance as well as monitoring public opinion and tracking the competition for specific products.
You will be the primary person responsible for monitoring industry trends and competitors activities. You will gather and synthesize insights from customers sales teams and forums to report back to the team and refine future product offerings. You will advocate for the enduser internally; recording and reporting on feedback channels to inform product and messaging improvements by the wider team.
You will be an ambassador for the brand building relationships with end users at events and via collaborative content sponsorships and partnerships. You will be plugged into industry trends in pro audio such as immersive audio or remote collaboration.
This is a fulltime role where the product marketing manager will be based in the Audiomovers office in London for three days a week with two days working remotely.
Key Responsibilities
1. Product Positioning & Messaging
2. Gotomarket strategy for new products including pricing launch plans and responsibility for product content across all channels
3. Pro audio and Product Content Creation (copywriting video scripting)
4. Running and reporting in the beta tester programme
5. Coordinating pro audio community engagement and education i.e. Discord channel meetups webinars forum mentions and contributions
6. Developing product positioning and all product collateral
7. Market Research & Competitor Analysis
8. Customer Engagement
9. Campaign Support
10. Metrics & Reporting
Key Skills
Pro Audio Knowledge: Deep familiarity with DAWs plugins audio hardware and workflows. Ideally understands audio routing Dolby Atmos and audio /video streaming.
Marketing Expertise: Experience in developing gotomarket (GTM) strategies for audio products. Proficiency in digital marketing tools (e.g. Google Analytics CRM platforms email marketing).
Communication: The ability to transform technical language into compelling and accurate product positioning and messaging tailored to different target audiences
Data Analysis: market research and competitive analysis to inform product positioning as well as product and campaign metrics and product adoption data to drive decisions.
Excellence in collaboration: work closely with product sales and engineering as well as the marketing team and freelance support and the ability to help manage timelines to ensure alignment across departments which results in successful product launches.
Project Management: Experience and proficiency in managing multiple projects and stakeholders simultaneously.
Desirable Skills
- Experience with design tools (e.g. Canva Adobe Suite) is often a plus.
- Experience with video editing skills familiarity with filming
- Managing freelance contractors
- Trade show / event management experience in pro audio
Your Benefits
- Group Personal Pension Scheme (between 3 and 9
- Private Medical Insurance
- 25 paid days of annual leave
- Interest Free Season Ticket Loan
- Holiday Purchase scheme
- Dental and Travel Insurance options
- Cycle to Work Scheme
- Salary Sacrifice Cars
- Subsidised Gym Membership
- Employee Discounts (Reward Gateway) UMG back catalogue and concert ticket annual allowance
Just So You Know
The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However the business operates in an environment that demands change and the jobholders specific responsibilities and activities will vary and develop. Therefore the job description should be seen as indicative and not as a permanent definitive and exhaustive statement.
Job Category:
Marketing Streaming & Digital MediaRequired Experience:
Manager
Employment Type
Full Time
