Marketing Executive - B2B Events FT Live
Marketing Executive - B2B Events FT Live
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Job Description
About Us
The Financial Times is one of the worlds leading news organisations globally recognised for its authority integrity and accuracy with a mission to deliver quality information and services worldwide.
At the FT curiosity thrives and ambitious thinking is rewarded. Here youre given the chance to reach millions create work that matters and deliver impartial journalism in a polarised world.
In our warm collaborative culture youll connect with a diverse community of experts who support your growth career aspirations and wellbeing.
Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path youll discover new skills and forge a career that can take you anywhere.
Build a newsworthy career at the FT.
Our Commitment to Diversity Equity and Inclusion
We believe in the power of unique perspectives and want all voices in our organisation to be heard respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone with a focus on addressing those faced by underrepresented groups.
Role Overview
From unique experiences such as the FT Weekend Festivals to our seniorlevel business summits such as the awardwinning Global Boardroom Digital Assets and Global Banking Summits FT Live has become one of the FT Groups most successful and fastestgrowing divisions and is at the forefront of the FTs accelerated development as an essential interactive information source across numerous platforms.
FT Live is currently recruiting for a motivated and dedicated individual as a Marketing Executive. You will be responsible for ensuring that we consistently attract the highest quality attendees to our flagship virtual and hybrid events deliver delegate revenue and efficiently implement FT Lives marketing strategy.
Key Responsibilities
Campaign Planning & :
Assisting with outbound marketing campaigns across a range of channels:
Creating and driving outbound marketing campaigns across a range of channels including but not limited to websites email marketing digital advertising SEO optimisation social and traditional media influencers and PR.
Planning coordinating and implementing effective 12month marketing plans to ensure our products reach the right people at the right time.
Drafting and collaborating with the performance team to agree on social plans for preevent live event and postevent for each events organic and paid social media plans.
Brief segment and review data and creative ideas to attract new audiences to our events.
Building and updating event microsites using the CMS.
Briefing vital creative materials including but not limited to print social media assets and digital ads.
Delivering and keeping to event achievements.
Designing and deploying compelling email campaigns ensuring our messaging and copy are highly engaging and resonate with our key audiences and design is aligned with events branding.
Event Delivery Support:
Share assets delegate lists and event statistics with sponsors pre and postevent
Set up atevent technology and preevent materials and/or digital retention comms
Handle virtual event delivery from a marketing perspective including but not limited to: sending out engagement emails setting up contingency site and supporting with social media coverage and attendee access
Handle inperson event delivery from a marketing perspective including but not limited to: assisting with checkin providing briefs and coordinating with videographers and photographers coordinating vox pops onsite partaking in customer research onsite etc
Campaign Analysis & Reporting:
Using data analytics including GA4 to measure audience engagement and delegate acquisition and retention through digital channels and being responsive to successes and challenges.
Conduct weekly campaign analysis and report on each campaign review YOY analysis for all marketing channels for each event.
Create internal and external postevent reports including indepth event and marketing campaign analysis stats images and videos.
Required Experience/ Skills:
2 years of professional marketing experience preferably in events and or in a media organisation
A flexible adaptable and organised approach to working in a fastpaced environment.
An understanding of SEO and excellent copywriting skills
Upbeat individual with a passion for new technology strong problemsolving skills selfmotivated and able to meet deadlines
Strong organisation and timemanagement skills
A high degree of accuracy in work practices pays attention to detail and the ability to cope well under pressure
Knowledge of how to review data and creative ideas to attract new audiences to our events
Ability to build data sets on CRM platforms such as Bloomreach
Strong analytical skills and the proven track record to pay close attention to detail
Experience in providing administrative support
Strong communicator with experience in building nurturing and maintaining relationships across all levels of business (internal and external)
Committed and exercises initiative and works independently as appropriate
SelfDevelopment: Actively seeks new ways to grow and be challenged using formal and informal development channels.
Proficiency with Google Doc Sheets and Microsoft Office Excel
Whats in it for You
Our benefits vary by location but we are committed to providing bestinclass perks across all our offices. These include generous annual leave medical cover inclusive parental leave packages subsidised gym memberships and opportunities to give back to the community.
Full details of our benefits are availablehere.
Weve embraced a50 hybrid working model(averaging two to three days onsite) that fosters trust and remote adaptability while encouraging inperson camaraderie and peer learning. Additionally we are open to accommodating specificflexible working pattern requestsfor all roles where feasible.
Accessibility
We are adisability confident employerand aValuable 500 signatory.
Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions email and a member of our team will be happy to help.
Further Information
At the FT we embraceinnovation and the use of technologyand appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application it is essential that all information provided isauthenticand accurately represents yourskills experience and qualifications.
Candidates should be aware that the use of AI throughout the application process may be monitored to ensure afair and transparent hiring processfor all.
PLEASE NOTE THE CLOSING DATE FOR APPLICATIONS WILL BE 4TH APRIL 2025 AT 5PM BST.
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Employment Type
Full-Time
