Email Marketing Manager

FloSports has led the way in establishing a worldclass digital streaming experience for millions of fans families and athletes of underserved sports. Imagine creating a digital platform that unites the casual fan with the most dedicated spectator both experiencing thrilling live events from around the world with interactive features real time analytics powerful broadcast technology and more. Combine that with our unique original sports content ranging from breaking news and expert commentary to feature films documentaries and multiepisodic series. Thats what FloSports is all about. We have successfully revolutionized the global sports media industry the result of creating a diverse team of technologists and diehard wrestlers creators and devoted cheerleading experts designers and hockey enthusiasts communicators and motorsport fanatics producers and casual sports fans united by a shared passion to delight the underrepresented communities we serve. We are creating the essential destination for our sports and were looking for people like you to help us!

THE ROLE:

At FloSports were transforming the way fans experience sports delivering unparalleled live streaming and ondemand access to the worlds most exciting events. As we continue to grow were looking for a detailoriented and executionfocused Email Marketing Manager to join our Lifecycle Marketing team onsite in our Austin office.

In this role youll be responsible for the handson of targeted email campaigns within Iterable ensuring a seamless and engaging experience across multiple lifecycle stages. Success in this role requires strong attention to detail the ability to juggle multiple deadlines and a datadriven mindset. Youll be responsible for building launching and reporting on highvolume email campaigns optimizing audience segmentation and maintaining deliverability best practices. While some strategic input is involved this is primarily an executionfocused role that requires precision problemsolving skills and adaptability in a fastpaced environment.

The ideal candidate has direct handson experience with Iterable (or a similar ESP) an interest in lifecycle marketing and a passion for sports. If you thrive on managing multiple campaigns meeting tight deadlines and ensuring every detail is executed flawlessly we want to hear from you!

RESPONSIBILITIES:

• Email Campaign : Build test and deploy email campaigns within Iterable ensuring accurate setup proper audience targeting and ontime delivery.

• Audience Segmentation: Implement and manage audience segments to optimize targeting engagement and conversion while ensuring campaign accuracy.

• Lifecycle Marketing Support: Work closely with the Senior Lifecycle Managers to execute and refine email strategies that drive subscriber acquisition engagement and retention.

• Campaign Reporting & Performance Tracking: Generate weekly and monthly reports on key metrics such as open rates clickthrough rates and conversions providing actionable insights for optimization.

• Campaign Optimization: Monitor campaign performance and make realtime adjustments to improve deliverability engagement and conversion rates.

• CrossFunctional : Coordinate with integrated marketing content and design teams to ensure cohesive messaging in the email channel.

• A/B Testing & Iteration: Execute A/B tests on subject lines content and send times track performance and recommend optimizations based on data insights.

• Quality Control & Troubleshooting: Identify and resolve email formatting deliverability and tracking issues to ensure flawless .

• Best Practices & Industry Knowledge: Stay current with email marketing trends Iterable features and sports streaming industry insights to enhance and performance.

KNOWLEDGE SKILLS AND ABILITIES:

• 35 years of handson experience in email marketing with a strong focus on building launching and optimizing campaigns in Iterable (or a similar ESP).

• Proficiency in HTML/CSS for email and experience building troubleshooting and optimizing mobileresponsive email templates.

• Good understanding of email marketing best practices including segmentation personalization deliverability and A/B testing.

• Strong analytical skills with the ability to track performance interpret data and adjust campaigns to improve engagement and conversions.

• Highly organized detailoriented and thorough with the ability to manage multiple projects and deadlines in a fastpaced environment.

• Must be local to Austin TX or willing to relocate.

BONUS POINTS:

• Advanced proficiency in Iterable including experience with integrations APIs and data feeds to optimize campaign .

• Experience managing automated workflows (e.g. welcome flows reengagement and promotional campaigns) in Iterable (or a similar ESP).

• Experience in streaming or in subscriptionbased services with a basic understanding of customer retention churn reduction and reactivation strategies.

• Passion for sports with the ability to translate that enthusiasm into engaging email marketing campaigns.

OUR COMMITMENT TO DIVERSITY:

At FloSports we are bonded by our passion for sports and our purpose to unite communities around experiences that finally give underserved sports the love they deserve. We recognize the need to build a company that seeks out embraces and celebrates our individual differences ideas and talent. FloSports is committed to the pursuit of a fair equal and inclusive workplace where everyone is given the opportunity to grow to their fullest potential. As such we are intentional in our hiring practices in an effort to overcome systemic biases we may be blind to. FloSports has adopted the blind recruiting process which aims to open our opportunities up to more candidates help us be more objective in how we review applicants and mitigate bias in our decision making processes.

OUR BENEFITS:

• Recognized three years in a row as a Top Workplace by the AustinAmerican Statesman

• Annual equity awards for all top performers

• Competitive and comprehensive medical dental and vision plans

• Peace of mind through companypaid shortterm disability longterm disability and life insurance

• Generous 401(K) company match vested immediately

• Progressive parental leave policies

• Flexible paid time off

• Hackathons and a full calendar of teambuilding and social events

• Company donation to youth teams and leagues that our employees coach

• Stocked snack bar catered lunch and breakfast tacos every week

Required Experience:

Manager