Assistant Vice President Digital Marketing Manager
Assistant Vice President Digital Marketing Manager
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Job Description
Job Title:
Assistant Vice President Digital Marketing ManagerLocation:
TX Dallas/IrvingWhat youll do:
AmeriHome is looking for a Digital Marketing Manager to join our growing team. The objective of this position is to develop and implement digital marketing channels and campaigns targeting new current and lapsed customers to drive mortgage leads and build retention. This includes devising innovative ways to acquire customers growing longterm customer relationships and improving engagement and lifetime value. Manage and implement campaigns in the digital space including email social SMS SEM and web
Improve website lead performance including optimization through developing content and design
Comfortable working in a regulated complianceheavy industry/environment
A strong grasp of working with marketing tools to achieve marketing automation project management analytics and web content management (examples: Sendgrid SoftVu HubSpot SEMRush Confluence Google Analytics Jira and Wordpress)
Knowledge and experience creating and editing web and landing pages. And advanced skills in HTML Javascript and CSS
Perform digital marketing analysis and ROI measurement
Familiar with various CRM solutions such as Salesforce and Velocify
Understand the customer and derive insights to improve targeting segmentation and endtoend user experience to retain and convert customers
Develop partnerships across the organization including marketing analytics project management agency partners and vendors driving strategic
Achieve the goal of delivering the appropriate message at the right time in the right channel through developing a communication strategy to increase loyalty
What youll need:
8 years of digital marketing experience in areas including email loyalty/rewards push social media customer segmentation and promotions
Successful track record of developing marketing strategies executing measuring and delivering on performance targets
Bachelors degree preferred
Wordpress and HubSpot experience required
Strong understanding of current digital landscape customer mindset and a focus on creating exceptional customer experiences
A natural ability to collaborate well with others across all levels of the organization and thrive in a dynamic fastpaced startup environment
Strong analytical and problemsolving orientation comfortable engaging with analytics team to drive targeting and segmentation efforts for campaigns
Exceptional project management and organizational skills are a must
Operates independently and efficiently to manage multiple projects and deadlines simultaneously and successfully without sacrificing attention to detail
Financial services experience preferred but not required
Benefits youll love:
We offer all the important things youd want like competitive salaries an ownership stake in the company medical and dental insurance time off a great 401k matching program tuition assistance program an employee volunteer program and a wellness program. In addition youll have the opportunity to bolster your business knowledge learning the ins and outs of how successful companies operate and manage their finances giving you invaluable handson experience to help grow your career!
About the company:
AmeriHome Mortgage is a Western Alliance Bank company. Western Alliance Bank is a wholly owned subsidiary of Western Alliance Bancorporation. Alliance Bank of Arizona Alliance Association Bank Bank of Nevada Bridge Bank First Independent Bank and Torrey Pines Bank are divisions of Western Alliance Bank; Member FDIC.
Western Alliance Bancorporation is committed to equal employment and will consider all qualified applicants without regard to race sex color religion age nation origin marital status disability protected veteran status sexual orientation gender identity or genetic information. Western Alliance Bancorporation is committed to working with and providing reasonable accommodations for individuals with disabilities. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process and/or need an alternative method of applying please email or call. When contacting us please provide your contact information and state the nature of your accessibility issue. We will only respond to inquiries concerning requests that involve a reasonable accommodation in the application process.
Western Alliance Bancorporation
Required Experience:
Chief
Employment Type
Full-Time
