Growth Marketer
Growth Marketer
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Job Description
Description
We are seeking a hybrid role that blends the analytical skills of a marketing analyst with the strategic mindset of a growth marketing. As a Marketing Analyst & Growth Marketer on our North America SMB and Midmarket commercial marketing team you will play a crucial role in driving datadriven decisionmaking optimizing our marketing strategies through experimentation and accelerating business growth. By combining datadriven insights with strategic growth marketing this role will be instrumental in driving business growth and achieving marketing objectives. This role is ideal for someone who is passionate about driving measurable growth through datadriven strategies and paid digital channels.
Key Responsibilities:
Data Analysis and Insights
- Collect and Analyze Data from various sources (web analytics email marketing social paid advertising marketing automation platforms & CRM) to identity trends insights and opportunities for growth
- Utilize statistical techniques to extract meaningful insights and inform strategic decisions
- Evaluate the effectiveness of marketing campaigns and identify areas for improvement
- Leverage historical data to forecast future trends and customer behavior
Campaign Optimization & Experimentation
- Design and execute A/B tests to drive acquisition improve customer experience and in return drive campaign performance
- Collaborate with crossfunctional teams to identify constraints develop solutions and run experiments across owned earned and paid channels
- Collaborate with internal teams and external agencies to develop and test new ad creative
- Make databacked recommendations to optimize spend and improve campaign efficiency.
Segmentation & Personalization
- Use data to segment customers and personalize marketing campaigns
- Collaborate with internal teams to implement personalization across campaigns including website experiences email chat and advertising
Market Research and Competitive Analysis
- Collaborate with the insights team identifying segment specific trends opportunities and potential threats
- Analyzing competitors marketing strategies and tactics
- Gathering and analyzing customer insights to inform marketing strategies
Measurement and Reporting
- Collaborate with data science to develop and implement B2B measurement models
- Create dashboards & reports to communicate results and insights to stakeholders
- Present results learnings and recommendations based on program and campaign performance
- Report on the effectiveness of growth experiments and campaigns iterating based on insights and data.
- Review funnel metrics identify gaps and forecast future performance.
Disclaimer
This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties skills responsibilities knowledge etc. These may be subject to change and additional functions may be assigned as needed by management.
The base pay range for this role is $86950 to $131300 annually with additional opportunities for pay in the form of bonus and/or equity (applies to US candidates only). Pay varies by work location jobrelated knowledge skills and experience.
Benefits:
HP offers a comprehensive benefits package for this position including:
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies including;
- 412 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave US benefits overview
The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time with or without notice subject to applicable law.
Job
MarketingSchedule
Full timeShift
No shift premium (United States of America)Travel
NoRelocation
NoEqual Opportunity Employer (EEO)
HP Inc. provides equal employment opportunity to all employees and prospective employees without regard to race color religion sex national origin ancestry citizenship sexual orientation age disability or status as a protected veteran marital status familial status physical or mental disability medical condition pregnancy genetic predisposition or carrier status uniformed service status political affiliation or any other characteristic protected by applicable national federal state and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
If youd like more information about HPsEEO Policyor your EEO rights as an applicant under the law please click here:Equal Employment Opportunity is the LawEqual Employment Opportunity is the Law Supplement
Employment Type
Full-Time
