Networking Product Marketer
Networking Product Marketer
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Job Description
The Product Marketing Specialist II will work collaboratively in a highlymatrixed environment driving the development and of GTM strategies for new product introductions in the Power and Networking category. This person will work with crossfunctional teams to successfully align with company objectives and desired outcomes maximizing growth development and return on investment of the organizations product portfolio. Intellectual curiosity accountability attention to detail creative problem solving and business acumen are key attributes to be successful in this position.
JOB DUTIES:
- Develop GTM strategy messaging and positioning for new product introductions that are leveraged for launch campaigns and ongoing demand generation
- Demonstrate a strong understanding of audience brand targeting & segmentation strategies product positioning and the buying journey
- Work crossfunctionally with a wide variety of team members to ensure initiatives meet expectations
- Measure performance to evaluate efficacy and drive continuous improvement communicating results to the team with recommended actions foroptimization
- Build strategic marketing partnerships across the business to influence motivate and move initiatives forward
- Manage expectations across internal stakeholders while driving a high level of visibility and clarity across a fluid landscape of projects and timelines
- Ensure the voice of customer is front and center in all new product introduction
YOU MUST HAVE:
- 2 years Marketing experience
- Demonstrated success in developing and executing B2B marketing campaigns across many channels
- Experience partnering across functions levels and lines ofbusiness and working specifically with creative marketing teams
- Excellent communication collaboration project management and organizational skills
- Proven ability to meet tight deadlines to be a problem solver and to juggle numerous projects simultaneously
- Proficient in Excel Word and PowerPoint. Undergraduate degree or technical discipline
WE VALUE:
- Quickly identifying patterns among problems & issues
- Making timely decisions balancing systematic analysis
- Experience in product or strategic marketing
- Decisive and logical at thoroughly evaluating issues
- Excellent planning and projectmanagement skills
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Employment Type
Full-Time
