Account Executive
Account Executive
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
WGNO/WNOL is looking for an Account Executive to join our team in New Orleans Louisiana!
The Sales Account Executive is responsible for generating available local advertising dollars for the station group through the sale of commercial television and digital marketing solutions to advertising agencies or local advertisers. They should bring solutions to these businesses with Nexstars full suite of media and digital products.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
- Prospect qualify develop close and grow new digital advertising business.
- Plan and organize a sales strategy. Monitor and track sales plan and assigned strategies.
- Prepare quarterly sales revenue budget and target goal and is responsible for achieving budget and sales quotas established with management. Evaluate performance results against goals.
- Conduct indepth needs analysis to understand each clients unique advertising goals.
- Develop and present customized digital & tv advertising solutions.
- Make inperson presentations to agency buyers and planners or local advertisers.
- Book orders and negotiate spot placement and rates based on the parameters for rate negotiations set by sales management and the advertiser parameters for each advertising campaign.
- Serve agencies/clients as a market expert by providing information on the respective platform and the competition.
- Verify accuracy of clients scheduled dates and times on a regular basis; verify clients billing based on quoted audience delivery; handle preemptions/make goods in a timely fashion to client and station satisfaction.
- Analyze client needs and interests. Establish and maintain a positive working relationship with assigned/designated agencies and clients through frequent contact in person or electronic communication and promote the station and sell available inventory. Resolve clients issues or complaints.
- Establish credible relationships with local businesses and their decision makers.
SPECIALIZED KNOWLEDGE/SKILLS/ABILITIES:
- Valid drivers license with an acceptable driving record.
- Proficiency with computers telephones copiers scanners and modern office equipment & MS Office products required.
- Excellent communication and negotiation skills.
- High level of interpersonal skills to handle sensitive and confidential situations. Requires demonstrable knowledge of common digital platforms
- Selfmotivated goaloriented and a strong team player.
- Detailoriented with problem solving and analytical skills.
- Independent judgment is required to plan prioritize and organize diversified workload.
- Must have the ability to work with minimal supervision and ability to multitask.
- Knowledge of digital sales and marketing with experience in social streaming SEM and targeted display or video.
- Presentation experience excellent written and verbal communications essential.
EDUCATION/EXPERIENCE:
- Bachelors degree in Marketing Advertising Mass Communications or a related field or an equivalent combination of education and/or proven workrelated experience.
- Minimum one to two years experience in businesstobusiness sales preferably in digital marketing or the media field. Digital advertising experience required.
- A strong track record of meeting or exceeding sales targets.
WORK ENVIRONMENT/PHYSICAL REQUIREMENTS:
- High stresshigh energyenvironment with deadline pressures.
- Creative thinking is essential.
- Promote a winning positive culture. Be a team player. Be resilient and consistent. Have passion for the business the job and helping clients to be successful!
#LIOnsite
Required Experience:
IC
Employment Type
Full-Time
