Bustle Digital Group (BDG) is a leading digital media company that connects with millions of readers across a diverse portfolio of brands. We are looking for a Senior Manager Distribution to drive the success of branded content campaigns leveraging paid owned and earned media strategies to maximize performance.
Reporting to BDGs Director of Marketing and Distribution in this role you will be working across our full publisher portfolio implementing endtoend distribution strategies in support of branded content programs on both site and social. In addition to ensuring that all directsold content meets and exceeds contracted delivery requirements you will be responsible for shaping sophisticated learnings and translating performance insights into actionable strategies that drive growth and innovation across our portfolio.
At BDG we thrive in a fastpaced media environment where collaboration and innovation drive our success. This role is a great opportunity to work crossfunctionally with creative revenue and strategy teams while shaping bestinclass content distribution strategies
Responsibilities
Manage paid media and campaign pacing of branded content programs maximizing measurable success metrics in alignment with advertiser KPIs.
Analyze branded content performance data to ensure best practices identify optimizations and drive continuous improvement.
Develop clear actionable performance reports and insights to inform internal stakeholders and enhance future campaign strategies.
Serve as a goto resource for account managers and postsales teams questions and reporting inquiries.
Engage in crossfunctional relationships with design branded content and video teams to provide datadriven recommendations for performanceoptimized creative.
Lead experimentation with emerging paid social tactics audience segmentation and platform features to enhance content engagement and campaign effectiveness.
5 years managing digital marketing campaigns with experience in media publishing or performance marketing preferred.
Deep expertise in paid social with a strong focus on Meta and experience across platforms like TikTok Snap Pinterest and YouTube.
Must have previous experience with web analytics tools (eg. Google Analytics Omniture Pressboard).
Proven experience in translating data into clear compelling insights reports with the ability to communicate findings to both technical and nontechnical stakeholders.
Demonstrates strong strategic planning skills with the ability to manage and prioritize multiple projects with varying objectives.
Comfortable working in a fastpaced and dynamic media environment.
Desire to learn about the digital media and content marketing landscape.
$75000 $80000 a year
Competitive salary commensurate with experience.
A comprehensive benefits package including health dental and vision insurance.
Opportunities for professional growth in an innovative and fastgrowing media company.
BDG is a leading independent media company with a diverse portfolio of respected publications including Bustle Nylon W and Inverse. We combine the best of traditional and digital media creating engaging content that captivates over 115 million readers each month. Our business thrives on datadriven insights that power content monetization advertising and affiliate sales.
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