Sr Creative Strategist Growth Marketing Team
Sr Creative Strategist Growth Marketing Team
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$ 83700 - 120000
1 Vacancy
Job Description
WHY DEPT
We are pioneers at heart. What this means is that we are always leaning forward thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency with a deep skillset in tech and marketing. Thats why we hire curious selfdriven talented people who never stop innovating.
Our culture is big enough to cope and small enough to care. Meaning that with people across 20 countries were big enough to provide you with the best tools global opportunities and benefits that help you thrive. While acting small by investing in you your growth your team and giving you the autonomy to solve our clients problems no matter where you are in the world.
This is a fully remote position but you must be located in the US to be considered.
About You:
As Sr. Creative Strategist you will serve as a leader in driving digital advertising performance through strategic creative planning innovation testing and optimization. You will be responsible for ensuring adherence to brand guidelines and ad platform guidance while proactively proposing and executing creative tests that help evolve best practices tailored to the brands you work with. Youll serve as a liaison between Media and Design teams building strong rapport on both sides through process and documentation to ensure a constant creative feedback loop. Additionally you will act as the clients advocate ensuring that their objectives are effectively communicated and executed across large multifunctional teams.
The ideal candidate has 3 years of experience in growth marketing with a specific focus on creative strategy and testing. The candidate should have a proven track record in delivering strategic creative recommendations loves using data to tell a story and has a strong understanding of testing methodologies. Direct experience managing Display/GDN/UAC ad creative is strongly preferred. This individual will report directly to DEPTs Director of Creative Strategy.
You will need to be quick on your feet able to adapt to an everchanging fastpaced growing environment and handle critical tasks that enable growth for our clients.
Youll be responsible for:
Leadership: Leading creative strategy for a largescale global account; working directly with media and design teams to execute strategic creative tests. Managing and mentoring a growing team of 34 individuals fostering strong relationships and providing guidance to help them succeed. Acting as a client advocate ensuring their goals are clearly communicated and achieved through collaboration with internal teams.
Client Services: Building and maintaining strong client relationships through regular status updates strategy presentations and transparent communication. Proactively identifying opportunities to drive client success and advocating for their needs within the agency. Preparing and delivering compelling presentations that use data to tell a story and influence senior leadership decisions.
Planning: Crafting creative briefs and working directly with account and creative teams to oversee from a strategy perspective. Developing and maintaining a creative roadmap that will support critical client goals.
Innovation: Leveraging your own expertise and research as well as various agency resources to proactively recommend new strategic creative directions that could unlock growth opportunities. Evangelizing DEPTs vision of scalable iterations in creative testing in order to improve advertising performance for our clients.
Creative Testing & Insights: Tracking the progress of creative testing efforts and reporting on trends. Preparing and presenting creative audits to clients through creative performance analysis competitive research and persona development. Developing and maintaining strategic creative testing roadmaps forming strong testing hypotheses and prioritizing tests based on anticipated impact and past testing results.
Project Management: Prioritizing creative production requests based on several factors (urgency expected impact client expectations client opportunity etc.. Creating an effective feedback loop between teams so that performance signals are consistently infused into new creative production. This necessitates organized documentation and dissemination of all creative performance and tests.
Thought Leadership: Producing thought leadership for DEPT Marketing purposes: blog posts case studies white papers webinars. Embracing an uptodate and continually evolving understanding of performance best practices bestinclass examples across industries/competitors and white spaces within digital performance channels.
CreatorFocused Experience: Experience working on Creatorfocused ads or Creatorgenerated content is a significant plus. Understanding how to harness influencer and creator content to drive performance on paid media platforms.
Note: This is not a design role. While a passion for creative is required this role is ideal for someone who can unify marketing knowledge and creative craft into a formula for growth and success.
Youll need to have:
- 3 years experience working in Creative Strategy or a closely related role in the Digital Marketing space with a creative focus.
- Extensive experience using data to fuel creative testing recommendations and the ability to present insights to senior leadership.
- A comprehensive knowledge of visual advertising platforms in Social (ideally TikTok Snap FB/IG) Display (GDN) and Mobile (App) including ad types placements and basic media strategy.
- Excellent communication skills (you should be comfortable speaking to clients and internal stakeholders).
- Strong writing and presentation skills with the ability to tell compelling stories through data.
- Proven experience managing and mentoring small teams fostering growth and building strong team dynamics.
Additional things that will impress us:
- Ability to work within a large team with lots of moving pieces.
- Exceptional time management skills including the ability to handle multiple projects and ongoing work items while effectively managing changing priorities.
- Ability to be strong/assertive with strategy recommendations.
- Agency experience and comfortability working in a very fastpaced environment.
- Experience working with Creatorfocused ads or Creatorgenerated content.
The anticipated salary range for this position is $83700 $120000. Salary is based on a range of factors that include relevant experience expertise physical location and organizational impact. This is based on a 40hour workweek and leveling. Keep in mind were flexible.
WE SUPPORT YOU BEING YOU:
DEPT is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. Were committed to an inclusive and barrierfree recruitment and selection process and workplace regardless of anyones lived experience race color religion sex national origin age disability and genetic information. So tell us about any accommodations you need. Its totally confidential and only used to make sure you feel fully supported at every step.
DEPT participates in EVerify meaning your Form I9 information will be sent to the federal government to confirm you are authorized to work in the U.S.
We are a B Corpcertified company passionate about purposedriven work. Our hope is that you can feel good about the contributions DEPT is making to the world and we always have an open door for your ideas in making the world a better place.
DEPT is a pioneering technology and marketing services company that creates integrated endtoend digital experiences for brands such as Google KFC Philips Audi Twitch Patagonia eBay and more. Its team of 2500 digital specialists across 30 locations on 5 continents delivers pioneering work on a global scale with a boutique culture.
DIVERSITY EQUITY & INCLUSION
At DEPT we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit develop nurture and retain talented individuals from diverse backgrounds with varying skills and perspectives.
Not sure you meet all qualifications Apply and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement when in fact they do. We believe in giving everyone a fair chance to shine.
We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.
Want to know more about our dedication to diversity equity and inclusion Check out our efforts here.
#LIHybrid #LIRemote
Required Experience:
Senior IC
Employment Type
Full Time
