Digital Media Supervisor Programmatic
Digital Media Supervisor Programmatic
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Salary Not Disclosed
1 Vacancy
Job Description
Media Supervisor Digital Investment (Programmatic):
This role will be a key team member on the media team and will lead a team of media professionals specializing in planning and buying programmatic media. This will involve the creation and of media plans unearthing insights to inform the development of the media plan and flawless across all fronts.
RESPONSIBILITIES:
- In partnership with media team leadership aid in the development of overall client strategy as it relates to digital investment media programmatic as well as data and audience strategy
- Develop and manage audience and media testing roadmaps across programmatic
- Provide strategic guidance to the overall media team as well as digital buyers on all digital investment media in order to ensure flawless activation strategies
- Develop and conduct media partner RFPs and partner evaluation scorecards for programmatic vendors
- Develop client POVs on strategies and approaches to the ongoing changing landscape of digital media
- Assist the AMD programmatic and other Media Leadership in leading client strategy and managing the activation team
- Creates a positive working environment and fosters an overall team approach
- Maintain an indepth knowledge of client business from both current and historical perspectives
- Works collaboratively across departments (media planning strategy comms planning analytics etc. to develop the strategic design for innovative media plans
- Fosters strong agencyvendor relations to develop comprehensive media plans that successfully accomplish client goals
- Maintains overall control of workflow and assigned team responsibilities within the group oversees the progress of all projects
- Provides strategic analysis of plans to determine impact and overall outcome of all measurable variables such as sales average check lift in measurable brand attributes awareness advocacy etc.
- Stimulates team productivity and growth by allocation of assignments that combine to make productive and effective use of each persons skills as well as motivating their interests and challenging their minds
QUALIFICATIONS:
- 57 years of experience in a media planning and activation capacity
- Minimum of 4 years of experience in activating programmatic media
- 2 years of management experience
- Experience in strategy and of digital investment media with a strong emphasis on programmatic
- Experience in the of selfserve programmatic media buying and leading a team of digital buyers required
- Experience in data strategy and usage of a Data Management Platform is strongly preferred
- Certification and/or a high degree of technical aptitude in primary DSPs such as DV360 Google Ads Amobee The Trade Desk etc. in a selfserve/handson keyboard capacity.
- Certification and/or significant experience in media measurement tools such as Campaign Manager Datorama and Google Analytics 360.
- High level of comfort presenting to senior clients and senior internal team members
- Exposure and usage of marketing technology and tools
- Experience managing team projects from ideation to
- Highly organized and processoriented
#LIREMOTE
Required Experience:
Manager
Employment Type
Full-Time
