Senior Field Marketing Manager North America LATAM
Senior Field Marketing Manager North America LATAM
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Job Description
About Mixpanel
Mixpanel is an event analytics platform for builders who need answers from their data at their fingertipsno SQL required. When everyone in the organization can see and learn from the impact of their work on product marketing and company revenue metrics they are poised to make better decisions.
Over 9000 paid customers including companies like Netflix Pinterest Sweetgreen and Samsara use Mixpanel to understand their customers and measure progress. Our commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all.
About the Role
We are searching for a strategic operator eager to grow in this role with a strong track record in field marketing program development stakeholder collaboration and operations within a fastpaced B2B SaaS environment. This role will involve building a cohesive approach to field marketing while ensuring alignment with our sales partner customer success product and global marketing teams. The ideal candidate will develop a comprehensive understanding of Mixpanels value to both current and prospective customers.
Responsibilities
- Develop and Execute Field Marketing Strategies: Collaborate with crossfunctional teams including marketing sales and regional partners to design a field marketing strategy that fills the topoffunnel pipeline and supports deal progression using tactics like online/offline events ABM campaigns and partner comarketing initiatives.
- Create a Centralized Marketing Operations Hub: Build a centralized hub to house all field marketing materials and documentation enhancing accessibility collaboration and accuracy.
- Streamline PostEvent FollowUp: Implement marketing automation workflows for personalized engagementbased event followups allowing more efficient data entry and followup consistency.
- Enhance Sales Visibility via SalesforceCustomer Integration: Work with RevOps to integrate customer with Salesforce providing sales with visibility into customer and prospect email engagement to facilitate personalized coordinated outreach.
- DataDriven Event Analysis: Establish a data framework to track and analyze event performance linking attendance to opportunity creation and deal closures with KPIs such as lead quality closed deals and average deal size.
- Drive Brand Advocacy: Engage our happiest customers and advocates ensuring their participation in field programs to amplify Mixpanels brand presence.
- Quarterly Sales Support: Ensure field marketing operations are updated in advance for the quarterly business reviews of the sales teams.
- Global Knowledge Sharing: Contribute to the global field marketing organization by sharing learnings best practices and standard processes.
Were Looking For Someone Who Has
- Experience: 5 years in field marketing and/or operations within a B2B SaaS environment.
- CrossFunctional Collaboration: Ability to build close trusting relationships with sales marketing operations revenue operations design and product teams.
- Creativity and : Proven experience executing impactful field marketing programs targeted at executive and technical audiences.
- Operational Excellence: Strong track record in enablement operations demand generation and marketing automation delivering measurable results.
- High Energy and Curiosity: A proactive attitude with a sense of urgency intellectual curiosity and adaptability.
- Business and Data Acumen: Skilled in using data to measure and optimize activity performance and improve processes.
- Organized and DetailOriented: Keen attention to detail and adaptability to new learnings and insights.
Bonus Points For
- Industry Expertise: Experience in analytics or a similarly technical B2B vertical.
- Specialization: Knowledge in on/offline events partner marketing customer retention programs or ABM.
- Existing Tech Stack Proficiency: Familiarity with Hightouch customer Goldcast Figma Salesforce campaigns and experience with centralized documentation tools like Notion or project management platforms.
- Process & Data Enthusiasm: Bonus if you love building processes and spreadsheets and if data brings you joy. Extra points if you get excited about creating organized and visually appealing Notion pages SFDC dashboards and enjoy digging into details to make processes better.
#LIHybrid
Compensation
The amount listed below is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of either a company bonus or commissions. Variable compensation type is determined by your role and level. In addition to the cash compensation provided this position is also eligible for equity consideration and other benefits including medical vision and dental insurance coverage. You can view our benefits offerings here.
Our salary ranges are determined by role and level and are benchmarked to the SF Bay Area Technology data cut released by Radford a global compensation database. The range displayed represents the minimum and maximum TTCC for new hire salaries for the position across all of our US locations. To stay on top of market conditions we refresh our salary ranges twice a year so these ranges may change in the future. Within the range individual pay is determined by experience jobrelated skills qualifications and other factors. If you have questions about the specific range your recruiter can share this information.
Benefits and Perks
- Comprehensive Medical Vision and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Additional US Benefits: PreTax Benefits including 401(K) Wellness Benefit Holiday Break
*please note that benefits and perks for contract positions will vary*
Culture Values
- Be Open: When knowledge becomes open we can come together as a team to collaborate around a shared purpose
- Customer Focus: Our customers success is our success
- Lead Change: Everyone at Mixpanel has the capacity to make an impact on the business
- Results Oriented: Driving results in a measurable way ensures we stay focused on the highest impact initiatives
- One Team: We cant win without each other
Why choose Mixpanel
Were a leader in analytics with over 9000 customers and $277M raised from prominent investors: like AndreessenHorowitz Sequoia YC and most recently Bain Capital. Mixpanels pioneering eventbased data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the everevolving challenges tied to scaling reliability design and service. Choosing to work at Mixpanel means youll be helping the worlds most innovative companies learn from their data so they can make better decisions.
Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel we are focused on things that really matterour people our customers our partnersout of a recognition that those relationships are the most valuable assets we have. We actively encourage women people with disabilities veterans underrepresented minorities and LGBTQ people to apply. We do not discriminate on the basis of race religion color national origin gender gender identity or expression sexual orientation age marital status veteran status or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable we will consider for employment qualified applicants with arrest and conviction records. Weve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.
Required Experience:
Manager
Employment Type
Full Time
