Senior Marketing Manager

Key Duties & Responsibilities (B2BVertical)

A. Marketing Strategy andLeadership:

• Develop and execute a comprehensive marketingstrategy that aligns with the companys overall business objectives and drivesgrowth brand awareness and customer acquisition.
  
• Led the development of marketing plansincluding digital marketing product marketing advertising content marketingand public relations.
  
• Direct mentor and manage a team of marketingprofessionals ensuring the department is aligned with business goals andpositioned for success.
  
• Act as companys key marketingrepresentative at the executive level working closely with other Csuiteleaders to align marketing strategies with the broader business vision.
  

B. Brand Development andManagement:

• Oversee all branding and positioning effortsensuring consistency and coherence across all channels and customertouchpoints.
  
• Guide the development of messaging andcommunication strategies that reflect the companys vision values and goals.
  
• Ensure the brands presence remains competitivein the market adapting to new trends technologies and consumer behaviors.
  

C. Digital Transformationand Customer Experience:

• Lead digital marketing efforts includingSEO/SEM email marketing social media paid media content marketing anddigital advertising.
  
• Drive customer engagement through omni channel marketing strategies optimizing the entire customer journey from awareness toretention.
  
• Embrace datadriven marketing leveraginganalytics to understand customer behavior refine campaigns and improvemarketing ROI.
  

D. Market Research andCompetitive Analysis:

• Conduct or oversee market research competitoranalysis and customer insights to inform strategy and identify marketopportunities.
  
• Leverage data andindustry trends to shape marketing strategies that allow the company tomaintain a competitive edge.
  
• Identify and explore new markets products andservices that align with the companys growth objectives.
  

E. Revenue Growth andPerformance Metrics:

• Develop manage and monitor key performanceindicators (KPIs) for the marketing team to measure the success of marketingefforts.
  
• Manage the marketing budget and allocateresources efficiently to maximize ROI.
  
• Work closely with the sales and product teams toensure that marketing efforts drive revenue growth and align with sales goals.
  

F. CrossFunctionalCollaboration:

• Collaborate with other departments such assales product development finance and operations to ensure marketingstrategies are integrated with all business activities.
  
• Drive alignment between marketing and sales toenhance lead generation conversion rates and customer acquisition.
  

G. Innovation and ChangeManagement:

• Stay ahead of the latest marketing trendstechnologies and innovations ensuring the company adapts to changes in thedigital landscape.
  
• Lead marketing transformation initiativesincluding digitalization marketing automation and personalization strategies.
  

H. Public Relations andCorporate Communications:

• Oversee all external communications and publicrelations activities managing media relations crisis communications andcorporate reputation.
  
• Foster partnershipswith key media outlets influencers and stakeholders to increase brandvisibility and credibility.
  

Requirements

• Bachelorsdegree in computer science Information Technology or a related field.
  
• 8years of progressive experience in marketing leadership roleswithin the Tech industrywith a proventrack record of driving business growth.
  
• Proventrack record of building and executing B2B marketing strategies that driverevenue growth and customer acquisition.
  
• Strongexperience with demand generation accountbased marketing (ABM) and leadnurturing for B2B clients.
  
• Extensiveexperience in brand management digital marketing and customer experiencesstrategies.
  
• Experience in managing significant budgets andachieving measurable results.
  
  

PredooleAnalytics is a Data Analytics company providing actionable insights to CXOswith their expertise in niche disruptive technologies. We leverage DataEngineering BI/AI and Automation as well as our Devops knowledge to helpenterprises derive value out of data. We are Elite partner of OEMs likeQlik/Talend Gold partner of Microsoft Google Cloud partner and awardwinningpartner of Automation tool UiPath to name a few. We pride ourselves onmaintaining a great culture conducive to the career growth of our employees.Please visit our website for moreinformationwww.predoole.