Head of Marketing
Head of Marketing
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Job Description
The firm :
Its an amazing time to be joining SalaryBox as we continue to transform attendance and payroll for over 60 million MSMEs in India.
We launched the app in Jan 2021 and now have more than 2 million downloads of the app. We support more than 200k businesses and operate at scale.
Backed by YCombinator SalaryBox is Indias leading attendance and payroll app. Considered to be the engine of economies around the world the MSME segment in India alone has 63 million units and employs 100 million people. The sector accounts for 27 of GDP and is crucial to the functioning of the economy.
We are on a mission to make work easier for these business owners managers and employees so that they can focus on the things they do best.
Today SalaryBox is a fun bunch of analytical and ambitious folks building the firstofitskind technologies for the MSME ecosystem. We are here to enhance the employee experience of over 10 million end consumers in the next twelve months. Our mission is big so we act with urgency in everything we do. We find creative ways to test ideas and learn today so that we focus on the right things tomorrow.
LinkedIn :https://www.linkedin/company/salaryboxappPrimary Functions:
Responsibilities:
- Identify opportunities to accelerate growth by building and overseeing multiple customer acquisition and retention strategies for SalaryBox. collaboratively with Sales.
- Create a consistent brand that is topnotch quality in respect to visual aesthetic multimedia voice and experience.
- Build develop and inspire a team of thoughtful driven and curious individuals. Invest in and support their overall career success.
- Collaborate with Paidiems executive and leadership team to refine company vision strategic priorities annual/quarterly milestones and corresponding forecasts and budgets.
- Cultivate productive partnerships with other teams including Sales Customer Success Finance Engineering and Revenue Operations teams to understand the customer influence the product roadmap and expand Paidiems market reach.
- Build and optimize processes across the marketing organization. Evaluate existing crossdepartmental processes. Keep and optimize what works eliminate redundant processes.
- Optimize our marketing technology stack to fuel topoffunnel pipeline growth and bottomoffunnel analysis.
- Define measure and optimize quantifiable business customer and financial metrics and goals.
Requirements
- Postsecondary education in a related field
- 5 years of experience in marketing B2B (and preferably also B2C) marketing.
- 5 years of experience in leading building and managing a Marketing team
- A strong track record of compelling work for B2B SaaS and/or Tech companies.
- Prior experience working in a Leadership position at a high growth startup.
- Experience in the following areas: accountbased marketing demand generation digital marketing event and content marketing referral marketing and communitydriven marketing.
- Experience managing multiple projects with tight timelines in a fastpaced environment with multiple stakeholders.
- Youre always looking for ways for you and your team to do your job more efficiently whether with enablement tools automation or analytics.
- Ability to move seamlessly between strategy and .
- Ability to influence your peers just as exceptionally as you influence clients and prospects.
- Proven track record meeting and exceeding targets of increasing impact and scope.
- Demonstrated team player and highly collaborative
- Exceptional organizational skills and verbal and written communication skills
Required Experience:
Director
Employment Type
Full-Time
