B2B Strategic Marketing Senior Advisor ContentMessaging - Pacific Time Zone

Role Summary

We are currently seeking a Segment Marketing Senior Advisor aligned to Evernorth Cignas Health Services business segment. This position is responsible for the development and of businesstobusiness strategic marketing in the form of content development differentiated market messaging storytelling and overall marketing communications support which will be dedicated to a specific PBM health plan client. There may also be some elements of businesstoconsumer marketing that emerge as part of this strategic marketing support. This role will need to develop strong relationships with the client and with crossfunctional partners across Evernorth responsible for the support of the clients growth upsell and retention objectives including partnerships with solutions public relations social competitive intelligence sales training and government affairs teams. Key responsibilities include but are not limited to:

• Evaluation and review/marketing audit of clients existing suite of sales and educational materials
• Marketing Strategy Development and Thought Leadership

  Coordination with clients sales marketing training and pharmacy teams to build out annual marketing strategy to amplify clients thought leadership and brand position specific to pharmacy

• Material and Messaging Development

  Work crossfunctionally to help develop and execute on meaningful and aligned market messages. Leverage business knowledge research/data and insights to optimize market messages and communications campaigns. Supports the development of key communications including narratives key messages presentations infographics case studies and other collateral where differentiated market messages are critical to achieving sales margin and differentiated messaging in the marketplace.

  Create training plan and materials to maximize value and impact of sales messaging.

  Messaging and material customization for specific audience segments including:

  Consultants and brokers

  Employer groups (possible segmentation by employee size) existing clients and prospects

  Pharmacies

  General audience (e.g. publicly facing materials/information)

• Competitive and Industry Insights

  Collaborate with Evernorth CI team to uncover insights and trends specific to the clients region and prospect type

• External communications

  Work with subject matter experts to understand new regulations and develop talking points for sales and/or executive leadership.

This is a businesstobusiness (B2B) marketing role that requires understanding of B2B marketing healthcare (specifically pharmacy and medicalpharmacy integration) and/or segment marketing best practices in planning marketing strategies and overseeing tactical and measurement. The candidate will establish critical relationships with business partners that are experts in serving these clients and leverage their marketing expertise along with forwardlooking market and buyer trends datadriven insights and modern marketing strategies to position the client for success.

SCOPE

• This position has no direct reports.
• Responsible for developing marketing plans campaigns and materials to meet business goals specific to their dedicated client.
• Serves as conduit between the client crossfunctional partners and marketing to advocate specific needs
• Success will be measured by effectiveness of marketing initiatives in helping to meet clients retention and margin upsell targets.

ESSENTIAL FUNCTIONS

• Strategic thinker with strong understanding of B2B marketing channels and ability to understand client and business partners needs and articulate through storytelling.
• Demonstrated success partnering with crossfunctional teams developing and executing marketing campaigns.
• A track record of positioning an organization to achieve tangible outcomes in a competitive environment.
• Excellent strong oral and written communication skills.
• Comprehensive knowledge of Microsoft Office suite especially Microsoft PowerPoint.
• Superior time management and project management skills.
• Previous experience working with internal creative teams or outside agencies.
• Track record of exceeding set metrics.
• Focus on impact and results.
• Unusually high work ethic and whatever it takes mentality.
• Ability to work under extreme pressure and strict timelines and to thrive in a fastpaced high demand environment.
• Excellent relationship development and management skills.
• Ability to juggle multiple projects.
• Ability to work Pacific Standard Time working hours regardless of homebased time zone
• Travel required occasionally 15
• Job will be required to work on Pacific Standard time hours

IDEAL CANDIDATES WILL OFFER

• Bachelors degree with a minimum 7 years of experience in communications or marketing or Masters degree with a minimum 5 years of experience in communications or marketing
• Experience in integrated marketing communication campaigns
• Superior time management skills and verbal and communication skills.
• Outstanding ability to translate the strategic communications needs of a client into appropriate and impactful creative executions.
• Excellent ability to engage internal and external clients.
• Excellent judgment in dealing with sensitive issues and confidential information.
• Ability to take direction and to work independently and manage multiple projects simultaneously without compromising quality or attention to detail.
• Knowledge of pharmacy and/or healthcare marketing a plus
• Ability to work under extreme pressure and strict timelines and to thrive in a fastpaced environment.
• Ability to work from a corporate office 3 days a week if applicable in your area

About Evernorth Health Services

Qualified applicants will be considered without regard to race color age disability sex childbirth (including pregnancy) or related medical conditions including but not limited to lactation sexual orientation gender identity or expression veteran or military status religion national origin ancestry marital or familial status genetic information status with regard to public assistance citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process please email: for support. Do not email for an update on your application or to provide your resume as you will not receive a response.

The Cigna Group has a tobaccofree policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama Alaska Arizona Arkansas Delaware Florida Georgia Hawaii Idaho Iowa Kansas Maryland Massachusetts Michigan Nebraska Ohio Pennsylvania Texas Utah Vermont and Washington State.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal state and local ordinances.