Marketing Promotions Manager

The Manager Marketing Promotions has two key accountabilities:

1. Leading the creative rollout of trafficdriving promotions
2. Leading seamless channel for all marketing communication

The manager will be a partner to ensure key timelines are met and campaign assets are delivered on time. This role requires exceptional crossfunctional collaboration to achieve bestinclass process implementation. The Manager supports driving consistency in brand promise planning and reporting across every Indigo consumer touchpoint.  

KEY PERFORMANCE METRICS

• Promo traffic at retail stores
• Ensure brand/messaging consistency across all promotional efforts
• 90 ontime stagegate for key processes (storytelling promotions) beginning Q4/October 1.

KEY ACCOUNTABILITIES

Functional

• Develop and lead marketing communications positioning and for promotions partnering crossfunctionally to ensure alignment with all relevant stakeholders.
• Lead the development and implementation of the ONE production brief aligning inputs with Studio and sharing crossfunctionally while ensuring ontime delivery for each campaign.
• Partner crossfunctionally to lead the implementation of the promotional process ensuring a >90 ontime stagegating
• Partner with the email marketing site and performance marketing teams to ensure brand campaigns are brought to life across all channels.
• Manage the marketing priority calendar and lead weekly business update meetings ensuring teams know upcoming deliverable dates and hit key timelines.
• Consolidate and report the promotion results following each mass promotion aligned with the promotions calendar.
• Collaborate with internal and external stakeholders to produce meaningful postcampaign analysis on a set cadence following each campaign. Share learnings with crossfunctional teams and an executive summary to VPs
• Proactively identify and anticipate customer expectations and needs
• Challenge the status quo by consistently identifying areas for improvement diagnosing issues and working to resolve them

Cultural

• Model Indigos beliefs and convey a positive image in everything you do.
• Celebrate diversity of thought and have an open mindset.
• Take an active role in fostering a culture of continual learning taking risks without the fear of making mistakes.
• Embrace champion and influence change through your team and/or the organization.

SCOPE

Reports to: Senior Director Marketing

Manager once Removed: VP Marketing Strategy and Omnichannel Communications

KEY RELATIONSHIPS

Internal:

• Brand Marketing
• Online Merchandising
• Digital Marketing
• Organic Social & Email Team
• Indigo Creative Studio
• Merchants
• Customer Intelligence

Qualifications :

Work Experience / Education / Certifications

• Bachelors degree or college diploma preferably in marketing communications or business or equivalent experience
• 5 years of experience in marketing

Competencies / Skills / Attributes

• Strong analytical and presentation skills with the ability to translate data to storytelling make recommendations and influence across the business
• Agile and able to work in fastpaced environments with a commitment to continuous improvement and ability to disrupt the status quo
• Ability to think big picture while simultaneously managing the of daytoday
• Thrives working crossfunctionally and has the ability to build trust and credibility
• Love of consumerfacing businesses and a strong interest and passion for retail marketing and eCommerce industry.

Additional Information :

At Indigo we are committed to our communities our customers and each other; together we can make a positive impact. We know that fostering diversity and inclusion brings out your full potential and creates a joyful and welcoming environment for everyone. We are driven to be an equitable employer which highly values your diverse backgrounds experiences and perspectives. We believe that you in all your uniqueness belong at Indigo. We welcome all applicants and encourage applications from individuals who identify as Black Indigenous a person of colour LGBTQ2 and people with disabilities. Accommodations are available upon request to individuals who selfidentify as having a disability or special need. Please contact Human Resources at if you require an accommodation at any time during the recruitment process. 

WELCOME HOME

Remote Work :

No

Employment Type :

Fulltime