Job Classification:

A GLOBAL FIRM WITH A DIVERSE & INCLUSIVE CULTURE

As the Global Asset Management business of Prudential were always looking for ways to improve financial services. Were passionate about making a meaningful impact touching the lives of millions and solving financial challenges in an everchanging world.

We also believe talent is key to achieving our vision and are intentional about building a culture on respect and collaboration. When you join PGIM youll unlock a motivating and impactful career all while growing your skills and advancing your profession at one of the worlds leading global asset managers!

If youre not afraid to think differently and challenge the status quo come and be a part of a dedicated team thats investing in your future by shaping tomorrow today.

At PGIM You Can!

What you will do

PGIM Investments seeks a highly motivated marketing leader to drive our global web site digital transformation efforts. This role entails leading a team responsible for the design experience and user engagement provided by our web sites and other digital properties. The ideal candidate effectively balances consumer needs with achieving business outcomes. This requires leveraging business insights and relevant digital trends to create compelling usercentric experiences while promoting awareness and engagement. Collaboration with crossfunctional teams on the perpetual evaluation and advancement of our marketing technology ecosystem to ensure alignment with business goals is core. The right person will be able to balance customer needs with achieving business outcomes. Reports to the Head of Digital Strategy.

Site Experience:

• Manage the web ecosystem creating visually appealing engaging and seamless customer experiences that adhere to company guidelines and leverage UX/UI best practices.
• Manage projects through the entire lifecycle (strategy content/UX analytics SEO and technology) along with securing alignment and approval from primary stakeholders.
• Partner with key stakeholders within PGIM Investments across PGIM and Prudential entities to design and implement innovative online experiences that complement the sales process.
• Define and track site performance metrics user feedback and KPIs to inform ongoing enhancements by identifying trends and opportunities to drive engagement and remove journey friction.
• Leverage the corporate digital style guide to tailor personalized experiences in harmony with serving the needs of our target markets.

Platform and Systems:

• Champion existing and new technologies software and systems that support the PGIM Investments web ecosystem.
• Contribute to business case development for strategic investments in digital marketing channels.

Strategic Marketing:

• Stay current with competitive digital landscapes within and outside our industry.
• Be forwardthinking in finding solutions to emerging digital client needs.
• Partner proactively with content marketing and channel marketing teams to execute marketing programs to attract convert upsell and engage audiences.
• Develop strategies and manage the of A/B/multivariate tests (content/UX QA and analysis) with our thirdparty testing platform

Leadership:

• Skilled leader who manages and mentors a global team of direct and indirect reports.
• Able to navigate complex and ambiguous challenges adapt quickly and manage risk.
• Honed presentation skills with the ability to influence people at different levels of management to drive consensus.

What you can expect

• 10 years of professional digital marketing work experience including digital/tech company/agency.
• Working experience with Enterprise Content Management Platforms Adobe Experience Manager is preferred.
• History of leading highperforming teams.
• Developed sense of UX/UI with a record of building great products
• Indepth knowledge of omnichannel marketing and underlying technologies.
• Experience integrating and managing digital marketing platforms (SalesForce and Adobe experience is a plus).
• Experience defining web analytics strategies to generate clear and actionable insights.
• Demonstrated project management skills; takes direction well and clearly possesses the ability to translate strategy into actionable deliverables.
• Familiar with Scrum or other Agile development practices.
• Proficient in Microsoft Office products Adobe products and workflow solutions.
• Experience with project management / workflow tools (e.g. Workfront and Jira).
• Familiarity with ADA guidelines is a plus.
• Experience working in highly regulated industries a plus (finance pharma etc.

What you will bring

• Strong written and verbal communication skills: clear concise persuasive credible proactive and professional.
• Strategic thinking rationalize context relevancy impact and resources.
• Ability to align business goals with digital best practices.
• Effective business partner and collaborator.
• Ability to prioritize work effectively and manage multiple projects at any given time.
• Ability to effectively work both independently and collaboratively.

*PGIM welcomes all applicants even if you dont meet every requirement. If your skills align with the role we encourage you to apply.

What we offer you

• Medical dental vision life insurance and PTO (Paid Time Off)
• Retirement plans:
• 401(k) plan with generous company match (up to 4
• Companyfunded pension plan
• Wellness Programs to help you achieve your wellbeing goals including up to $1600 a year for reimbursement of items purchased to support personal wellbeing needs
• Work/Life Resources to help support topics such as parenting housing senior care finances pets legal matters education emotional health and career development.
• Tuition Assistance to help finance traditional college enrollment approved degrees many accredited certificate programs and industry designations.

To find out more about our Total Reward package visit Work Life Balance Prudential Careers

Note: Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $175000 to $205000. Specific pricing for the role may vary within the above range based on many factors including geographic location candidate experience and skills. Roles may also be eligible for additional compensation and/or benefits. Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program whereby an award if any depends on various factors including without limitation individual and organizational performance.

About PGIM Investments

About PGIM Global Asset Management

PGIM is the global asset management business of Prudential Financial Inc. (NYSE: PRU) a leading global investment manager with nearly US$1.27 trillion in assets under management as of June 30th 2023 With offices in 18 countries PGIMs businesses offer a range of investment solutions for retail and institutional investors around the world across a broad range of asset classes including public fixed income private fixed income fundamental equity quantitative equity real estate and alternatives.

With a history dating back 145 years and experience through more than 30 market cycles PGIM takes a longterm view not only in our investment philosophy but also in how we develop our talent. We want to see our employees excel from their first day with the firm and throughout their tenure with PGIM. We will inspire you support you and help you reach your greatest personal and professional aspirations. If PGIM sounds like the place for you join us. For more information about PGIM visit PGIM.

Prudential Financial Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.

Our Commitment to Diversity Equity and Inclusion

Prudential Financial Inc. is focused on creating a fully inclusive culture where all employees feel comfortable bringing their authentic selves to work. We dont just accept differencewe celebrate it support it and thrive on it. At Prudential employees have a unique opportunity to build their career path by owning their development their career and their future. We encourage employees to hone their skills and explore continued opportunities within Prudential.

What we offer you:

• Market competitive base salaries with a yearly bonus potential at every level.