Manager Market Research and Insights
Manager Market Research and Insights
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Job Description
Manager Market Research and Insights
At Alcon we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly champion progress and act with speed as the global leader in eye care. Here youll be recognized for your commitment and contributions and see your career like never before. Together we go above and beyond to make an impact in the lives of our patients and customers.
We foster an inclusive culture and are looking for diverse talented people to join Alcon. As a Manager Market Research and Insights supporting the Vision Care OTC Marketing team you will be trusted to work on gathering analyzing and interpreting marketplace trends and customer data as input to marketing and product development strategies/plans for individual consumers business customers and/or retail channels at Fort Worth TX office.
In this role a typical day will include:
- Monitoring market conditions trends competitors etc. to project business sector/consumer demand and inform product launch timing Researching competitor behavior including marketing strategies pricing sales and methods of operation
- Identifying purchasing behaviors price/discount sensitivity brand loyalty etc. across customer segments and sales channels
- Simulating the impact of proposed marketing campaigns and measuring results against targets
- Analyze multiple data sources (sales data brand trackers etc. in support of OTC initiatives
- Partner with IT Commercial Ops Data Science to build maintain and report key insights from OTC data lake
- Become expertlevel user of POS data suppliers portal eventually becoming a Subject Matter Expert (SME) and trainer of other marketers on how to become proficient in the portal
- Collaborate with cross functional teams to align on and communicate KPIs
- Identify ways to improve process discover issues and deliver better value to the customer
- Support monthly forecasting activity (B3 for various businesses
- Build monthly review decks to help leadership understand market trends and latest outlook
- Track monthly actuals versus established targets
- Maintain and optimize reporting on existing marketing initiatives
- Support primary research initiatives and analysis of annual Brand Health trackers and Marketing Mix Model across OTC brands
- Develop deep dive analytics capabilities for Consumer Panel surveys and other research initiatives
WHAT YOULL BRING TO ALCON:
- Bachelors Degree or Equivalent years of directly related experience (or high school 13 yrs. Assoc.9 yrs.; M.S.2 yrs.; PhD0 yrs.
- The ability to fluently read write understand and communicate in English
- 5 Years of Relevant Experience
HOW YOU CAN THRIVE AT ALCON:
- See your career like never before with focused growth and development opportunities
- Join Alcons mission to provide outstanding innovative products and solutions to improve sight improve lives and grow your career!
- Alcon provides robust benefits package including health life retirement flexible time off for exempt associates PTO for hourly associates and much more!
Alcon Careers
See your impact at alcon/careers
ATTENTION: Current Alcon Employee/Contingent Worker
If you are currently an active employee/contingent worker at Alcon please click the appropriate link below to apply on the Internal Career site.
Find Jobs for Contingent Worker
Alcon is an Equal Opportunity Employer and participates in EVerify. Alcon takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment hiring training promotion or other employment practices for reasons of race color religion gender national origin age sexual orientation gender identity marital or veteran status disability or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If because of a medical condition or disability you need a reasonable accommodation for any part of the application process or in order to perform the essential functions of a position please send an email to and let us know the nature of your request and your contact information.
Required Experience:
Manager
Employment Type
Full-Time
