Senior Associate Programmatic
Senior Associate Programmatic
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$ 64350 - 85000
1 Vacancy
Job Description
Job Description
Job Summary
The role of Senior Associate Programmatic seeks a strong programmatic media planner with handsonkeyboard experience to lead the creation of tactical programmatic media plans and oversee inplatform platform set up and optimization. This role is critical to make sure that the distinguished subject matter expertise of our programmatic capability is able to be effectively translated into tactical application.
Main Duties and Responsibilities
60 Strategic Planning & Optimizations
- Analytical Planning: Use reporting to make analytical decisions that lead to key tactical and audience approaches as seen in plan formulation.
- Tactical translation: Be able to articulate how overarching media strategy and the role of channels results in the particulars of the programmatic plan created.
- Platform fluency: Exhibit proficiency in collaborating with Associates on the inplatform campaign set up and tracking and tagging details for campaign plan success.
- Optimization backup: Step in to help with campaign optimizations as necessary in balancing bandwidth needs of your team members and pod of accounts.
- Negotiation input: Lean in on negotiations with publishers and platforms to get the most out of the partners were tapping into and the ways in which theyre pricing and making their solutions accessible to us
- Bidding & Optimization plan: Work with Associates to craft a thoughtful plan for bid adjustments and optimization levers in anticipation of how the campaign will perform
20 Account Management
- Clear Communication: Ensure intrateam alignment on all critical details and understanding. See around corners to anticipate where confusion could arise.
- Opportunity identification: Surface areas where further education or test and learning options would make sense to share and discuss
20 Learning & Development
- SME showcasing: Gain subjectmatter expertise in programmatic technology strategy and optimization concepts and practice speaking to an increased grasp of these concepts
- Knowledge share: Recognize opportunities to talk about what your campaigns are doing that is noteworthy and thoughtful in order to be able to help other teams and verticals with consideration for what might work for them.
Supervisory Responsibilities
- No Managerial responsibility but work closely with Associates Assistants and Interns to provide training and onboarding.
Knowledge and Skills Required
- At least 2 years of inplatform programmatic experience.
- Proven ability to develop/implement/improve business processes.
- Proven ability to thrive in highly collaborative work environments.
- Must be a selfstarter and exhibit advanced business maturity.
- Advanced user of at least two DSPs (The Trade Desk DV360 Walmart Connect Amazon Yahoo.
- Strong knowledge of statistical concepts relevant to optimization as well as scientific testing in live campaign environments.
- Experience mentoring junior employees is preferred and influencing strategic decisions a big plus
- Demonstrated success in driving partner negotiations to increased performance success
- Demonstrated success in mapping analytical insights to plan development measurement approach and optimization plan
- Advanced ability in Microsoft Excel expected.
- Comfort level with being able to parallel path and work across multiple workstreams and clients at the same time.
Certificates Licenses and Registrations
None required.
Physical Activity and Work Environment
None required.
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities duties and skills required of personnel so classified. Furthermore they do not establish a contract for employment and are subject to change at the discretion of the employer.
#LILT1 #LIHybrid
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories consistent with legal requirements.
Salary Range
$64350.00 $85000.00A successful applicants actual base salary may vary based on factors such as individuals skill sets experience training education licensure/certifications and qualifications for the role. As an organization we take an aptitude and competencybased hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage life and disability insurance retirement savings plans company paid holidays and unlimited paid time off (PTO) mental health and wellness resources pet insurance childcare resources identity theft insurance fertility assistance programs and fitness reimbursement.
Required Experience:
Senior IC
Employment Type
Full-Time
