CRM Marketing Executive B2B
CRM Marketing Executive B2B
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1 Vacancy
Job Description
About THG
We are THG a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC Myprotein ESPA Perricone MD and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
With us youll go further faster. What are you waiting for
Location: ICON Manchester
Reports to: Senior Digital Marketing Manager
About the role
We are seeking a skilled and detailoriented CRM Marketing Executive to create manage and optimise impactful B2B email marketing campaigns through our marketing automation platform. The ideal candidate will have expertise in developing engaging email content designing automated nurture journeys managing CRM contact data and using datadriven insights to enhance lead conversion rates.
The ideal candidate will have proven expertise with Zoho One or a similar marketing technology platform and a strong focus on leveraging automation to enhance lead management and conversion in a B2B setting.
This role is pivotal in driving marketing campaign excellence ensuring all communications are targeted relevant and aligned with our marketing objectives.
Responsibilities:
Email Marketing and Automation
- Create compelling email marketing campaigns including copywriting content creation and layout design.
- Build and optimise automated lead nurture journeys to improve prospect engagement and conversion.
- Coordinate design and distribute the monthly email newsletter collaborating effectively with internal stakeholders to ensure content accuracy and relevance.
- Maintain and continually refine marketing automation workflows to maximise efficiency and effectiveness.
- Ensure compliance with GDPR and other relevant data protection regulations across all email marketing activities.
- Liaise with external CRM support partners for technical enhancements and email platform improvements as necessary.
- Produce and maintain best practice documentation and training materials related to email marketing and automation.
CRM Data Management
- Manage and maintain contact data within the CRM to ensure accuracy completeness and data hygiene.
- Regularly cleanse and segment CRM contact data to support targeted and effective email marketing campaigns.
- Collaborate with internal teams to ensure CRM data quality supports broader business and reporting requirements.
Reportingand Analytics
- Monitor analyse and report on email campaign performance and lead generation metrics.
- Provide actionable insights and recommendations for ongoing email campaign optimisation.
- Contribute to regular marketing performance reports with detailed analysis of email effectiveness and ROI.
Requirements:
- Proven experience in email marketing and marketing automation within a B2B context.
- Experience managing and maintaining CRM contact data to support targeted marketing campaigns.
- Demonstrable expertise in designing building and optimising email campaigns and nurture journeys.
- Proficiency with marketing automation platforms (e.g. Zoho Salesforce HubSpot Dynamics).
- Strong copywriting skills and experience creating compelling B2B content.
- Understanding of GDPR compliance and data protection best practices.
- Experience collaborating with internal teams and external partners to deliver coordinated campaigns.
- Excellent organisational skills attention to detail and ability to manage multiple projects simultaneously.
Preferred:
- Experience in a professional services or technologydriven environment.
- Exposure to generative AI tools (e.g. ChatGPT) for creation and optimisation of marketing content.
Benefits:
Career Development
- Access bespoke development programmes that have been designed and developed by our inhouse L&D team.
- Continued development through our upskilling programme that is delivered in partnership with an industryleading training provider.
Enhanced Leave
- 25 days annual leave plus bank holidays.
- Dont want to work on your birthday We dont either! Enjoy your day off on us!
- Enhanced maternity and paternity pay depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12months.
Wellbeing Support
- Access facetoface and virtual appointments with our inhouse GP.
- Access our inhouse CBT therapist.
- Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
- Stateoftheart onsite gym.
- Access to our onsite physio.
Other Perks
- Save up to 12 on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50 staff discount on THG brands.
- Onsite staff shop.
- Access to onsite barber.
- Know someone who would be perfect for THG Refer them and get up to 1000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you havent heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
Employment Type
Full Time
