Are you a visionary leader with a passion for crafting compelling narratives and enhancing client engagement in the legal sector
Do you possess the creativity to elevate a law firms presence through strategic marketing initiatives seamlessly integrating traditional and digital platforms
Is your marketing approach driven by a blend of analytical precision and heartfelt storytelling
Final question: When faced with a challenge do you get excited or run away
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At Lopez Law Group a dedicated real estate law firm based in St. Petersburg Florida we are committed to providing toptier legal services to our clients. We pride ourselves on offering exceptional affordable legal solutions to individuals and families facing complex real estate issues. Our firms mission is deeply rooted in integrity professionalism and a commitment to empowering clients through comprehensive support.
As we continue to expand our practice and enhance our firms presence the need for a strategic and creative Marketing and Client Engagement Manager has never been greater. This role is pivotal in shaping our brand amplifying client engagement and ensuring our legal services reach those who need them most. As the driving force behind our marketing initiatives you will develop and execute content strategies manage our online presence and coordinate community engagement efforts. Your work will directly contribute to strengthening the firms reputation increasing visibility and reinforcing our mission of delivering exceptional real estate law services with integrity and care.
What youll do:
- Marketing Strategy & Growth: Take full ownership of the firms marketing efforts developing and executing strategies that drive growth enhance brand visibility and strengthen client engagement.
- Social Media Management: Create and manage SEOoptimized written content videos and other multimedia for social media platforms like Facebook LinkedIn and YouTube ensuring alignment with the firms brand and client engagement strategies.
- Content Strategy: Develop and manage a content calendar that aligns with the firms goals and client interests ensuring timely and relevant content delivery.
- Website Management: Ensure the firms website content is updated optimized for client engagement and accurately reflects our services and values.
- Brand Image Management: Take ownership of the firms brand image ensuring a strong and positive online presence. Oversee online reviews including platforms like Google and implement strategies to enhance credibility reinforce client trust and align public perception with the firms values.
- Performance Tracking & Optimization: Establish and monitor key performance indicators (KPIs) to measure the success of marketing initiatives. Analyze data track engagement metrics and refine strategies to ensure continuous improvement and alignment with the firms growth objectives.
- Vendor Coordination: Collaborate with external vendors to develop implement and monitor social media strategies. Oversee deliverables and ensure all efforts align with the firms objectives and brand vision.
- Community Engagement: Plan set up and host community and client engagement events including charity events to enhance the firms presence and client relationships.
- Client Satisfaction Initiatives: Monitor client satisfaction by gathering feedback tracking engagement and analyzing trends. Develop and implement targeted programs such as client appreciation initiatives educational resources and engagement campaigns to enhance overall client experience and loyalty.
What were looking for:
- Experience: At least 23 years in social media management and content creation preferably in a legal setting.
- Skills: Strong SEO knowledge with expertise in optimizing content for visibility and engagement across digital platforms. Excellent writing editing and storytelling skills to create compelling brandaligned content that resonates with target audiences. Proficient in social media management content strategy event planning and community engagement to enhance brand presence and client relationships.
- Creative & Strategic Thinker: Ability to develop innovative marketing initiatives that align with business goals and resonate with the target audience.
- SelfStarter & ProblemSolver: Highly proactive able to take ownership of projects and work independently without needing close supervision.
- Collaborative & ClientFocused: Works well with legal professionals values client relationships and ensures marketing efforts align with the firms mission.
Why you should work here:
- Impactful Work: Your role is the driving force behind our firms visibility and client engagement. By crafting compelling marketing strategies and fostering community connections you ensure that our message reaches those who need them most. Through your efforts you help build trust and create meaningful connections with clients ensuring they feel supported and valued.
- Autonomy and Creativity: This role offers the freedom to take the reins and shape the firms marketing strategy. You will have the autonomy to develop and execute innovative campaigns experiment with new ideas and refine our brands voice. Your strategic vision and creativity will drive the firms outreach efforts allowing you to make a lasting impact while taking ownership of key initiatives.
- Professional Growth & Innovation: At Lopez Law Group you will gain handson leadership experience while honing your skills in digital marketing brand management and client engagement. With opportunities for continuous learning and career advancement this role empowers you to grow and expand your expertise in a dynamic legal environment.
Additional perks:
- Healthcare Benefits: Enjoy comprehensive health dental and vision coverage ensuring you have the care and support you need.
- Retirement Savings: Secure your future with our 401(k) plan and employer matching helping you build longterm financial stability.
- Paid Time Off (PTO): Take time to recharge with our generous PTO policy designed to support a healthy worklife balance.
At Lopez Law Group your role as Marketing and Client Engagement Manager transcends traditional job definitions; its a pivotal opportunity to influence and shape the very heart of our client interactions and experiences. In this role youre not merely overseeing marketing strategies; you are actively crafting a journey that is both transformative and empathetic