E-Commerce Marketing Manager 13171
E-Commerce Marketing Manager 13171
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Job Description
Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age ancestry color family or medical care leave gender identity or expression genetic information marital status medical condition national origin physical or mental disability political affiliation protected veteran status race religion sex (including pregnancy) sexual orientation or any other characteristic protected by applicable laws regulations and ordinances.
ECommerce Marketing Manager
Location
Madrid (Spain) or Hybrid or Remote.
About Us
Ingersoll Rand is a global market leader with a broad range of innovative and missioncritical air fluid energy and medical technologies providing services and solutions to increase industrial productivity and efficiency.
We think and act like a 160yearold startup company. We are driven by an entrepreneurial spirit and an ownership mindset.
Job Summary
We are seeking a highly motivated and experienced ECommerce Marketing Manager as part of the Digital Sales team in our central marketing function to spearhead the marketing efforts for our businesstobusiness (B2B) ecommerce channels including our branded online stores and B2B marketplace presences. This pivotal role involves developing and executing comprehensive marketing strategies and working with our commercial teams to maximize online sales to business customers optimize conversion rates for B2B sales cycles and enhance the overall customer experience for business accounts within our B2B ecommerce ecosystem.
The ECommerce Marketing Manager will work with business teams and brand marketers to launch and grow successful ecommerce properties create strategies and standard work for the daytoday operation and optimization of our online stores and B2B marketplace listings ensuring brand consistency value proposition clarity and optimal product and solution presentation across all digital touchpoints relevant to business buyers.
Responsibilities
- Optimize B2B ecommerce stores and marketplaces by managing product presentation promotions user experience conversion rate optimization listings and advertising across all platforms.
- Work with business units in our organization to jumpstart their own ecommerce operations implementing marketing strategies providing strategic guidance training coaching and handson support.
- Develop and implement comprehensive B2B ecommerce marketing strategies including SEO/SEM paid advertising social media and email marketing across relevant channels in cooperation with other central marketing teams.
- Analyze ecommerce performance and optimize strategies using web analytics to identify trends insights and improve conversion and pipeline value.
- Manage and orchestrate product data feeds to ensure accurate product information is presented across all ecommerce channels.
- Stay updated on ecommerce trends and best practices proactively recommending and implementing innovative marketing approaches.
Basic Qualifications
- Bachelors degree in Marketing Business ECommerce or related field; MBA or relevant advanced degree is a plus.
- Extensive experience the B2B ecommerce field (minimum of 5 years) successfully operating and optimizing stores & marketplaces.
- Strong understanding of B2B sales processes and ecommerce integration into omnichannel approaches.
- Handson experience with B2B ecommerce platforms (e.g. commercetools Salesforce Commerce Cloud B2B) and relevant B2B marketplaces.
Travel & Work Arrangements/Requirements
Willingness to travel about 1015 of the time mostly EMEIA.
Key Competencies
- High desire to learn and grow and a datadriven resultsoriented mindset focused on business outcomes.
- Strong analytical problemsolving and decisionmaking skills for ecommerce optimization and lead nurturing.
- Excellent project management organizational and communication skills for fastpaced ecommerce.
- Strong proficiency in web analytics (e.g. Google Analytics) to derive insights and optimize performance & lead generation.
- Deep understanding of relevant digital marketing channels: SEO/SEM PPC LinkedIn industry groups email marketing.
- Familiarity with PIM systems and managing product data feeds for complex B2B product configurations.
What we Offer
- Permanent contract competitive base salary ensuring fair compensation for your skills and experience.
- We are all owners of the company! Stock options that align your interests with the companys success 10 of salary in shares after 1 year of employment.
- Life insurance and private health insurance.
- Hybrid work model providing flexibility on location.
- Stable working environment focusing on longterm cooperation and mutual growth.
- Opportunities for professional growth and development including Technical Professional and Skills Training in all required tools & individual development plan with internal Mentorship program.
- Collaborative multicultural work environment with a team of dedicated professionals fostering innovation and teamwork.
Ingersoll Rand Inc. (NYSE:IR) driven by an entrepreneurial spirit and ownership mindset is dedicated to helping make life better for our employees customers and communities. Customers lean on us for our technologydriven excellence in missioncritical flow creation and industrial solutions across 40 respected brands where our products and services excel in the most complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise productivity and efficiency. For more information visit www.IRCO.
Required Experience:
Manager
Employment Type
Full-Time
