Senior Manager Associate Director Brand Strategy
Senior Manager Associate Director Brand Strategy
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Key Responsibilities
- Lead the development of innovative categoryspecific approaches across the female lifestyle landscape and beyondidentifying and designing strategy where needed
- Collaborate closely with Branded Content Video Experiential Research/Trends and Sales teams to develop strategic marketing proposals reinforcing BDGs position as a thought leader
- Manage margins COGS of all pitched programs in presales aligning with category benchmarks to ensure business profitability
- Build on signature brand initiatives while ideating new multiplatform opportunities that connect advertisers with our audiences through engaging products and proprietary insights
- Ensure all proposals are strategically packaged from a marketing and planning perspective aligning with the needs of brand partners
- Leverage insights and research to curate thoughtful databacked marketing solutions that resonate with clients
- Manage crossfunctional workflows to ensure seamless and proper handoff of sold programs to the postsale/account management team
- Stay up to date on industry trends entertainment news competitive campaigns and digital innovationssurfacing relevant ideas to inspire the team
- Join client calls and meetings as needed to present and articulate creative marketing concepts
Essential Skills
- Creative collaborative and bigpicture thinker with excellent verbal and written communication skills; adept at managing multiple projects and proposals simultaneously
- Proactive selfstarter with a strong grasp of sales objectives and a focus on driving revenue through strategic custom ideation
- Skilled at analyzing insights and translating data into actionable marketing opportunities
- Deep understanding of digital sales cultural trends marketing strategies and workflow processes
- Proficient in Keynote Microsoft Office Suite and SnagIt; experienced with research tools including Google Analytics comScore Quantcast and/or Shareablee
- Highly organized with strong project and time management skills; thrives in fastpaced environments
Years of Experience & Areas of Expertise:
- 57 years of digital marketing experience or digital strategy in a related field
Required Experience:
Director
Employment Type
Full-Time
