Social Media Lead

IN A NUTSHELL

Bellroy exists to gear people up to move in the right direction with considered products purposeful design and a commitment to doing better for people and planet. As a certified B Corp and forpurpose brand we design products that are built to last and get better with use. Were always improving always evolving and we want our social presence to do the same.

Were looking for a strategic thinker to lead our social media presence shaping how we show up across platforms turning ideas into engaging content and growing our community in ways that drive connection have impact and reflect our values. Your job is to build connection through platformspecific strategies that help us grow our following and engage with our audience in a way that feels considered relevant and distinctly Bellroy.

HERES WHERE YOU COME IN...

Youll bring the ideas. Weve got the team to bring them to life.

As our Social Media Lead youll set the direction and vision for Bellroys social channels working closely with our inhouse creative team to turn product launches campaigns and brand moments into compelling content across key platforms from Instagram and TikTok to LinkedIn and beyond.

Youll make sure each post goes out with purpose overseeing when and how content is published so it aligns with our strategy and hits the mark with our audience. Youll keep a close eye on performance test ideas and refine our approach as you go.

Your role will be to think ahead spot trends guide content development and ensure our social presence keeps evolving. Youll have the opportunity to shape a longterm strategy and track its impact over time.

YOU COULD BE THE ONE IF YOU

• Have 35 years of experience in social media strategy and direction (bonus points if thats with a product or consumerfacing brand)
• Know how to translate bigpicture marketing goals into platformspecific strategies that drive results
• Create clear actionable content briefs that align teams around a shared vision tone and audience focus
• Communicate with clarity and confidence able to collaborate across creative brand and marketing teams to move work forward
• Are confident with data able to identify trends measure performance and turn insights into action
• Stay across platform best practices and emerging trends with a good sense of whats worth testing and how to adapt when something isnt landing

IF YOU WERE IN THE ROLE LAST WEEK YOU MIGHT HAVE

• Led a planning session to define the social approach for an upcoming campaign
• Briefed the creative team on content needs for Instagram TikTok and Reddit
• Reviewed performance data and collaborated with the creative team to refine content direction
• Helped adjust tone and messaging to suit different platforms and audience segments
• Drafted a content calendar and coordinated timing with the broader marketing team
• Compiled the monthly social performance report and shared insights with the team to inform future content
• Shared insights on emerging platform features and developed testing strategies
• Met with our Social Customer Support Manager to identify opportunities to turn trending and frequently asked questions into future social content

LOCATION AND HOURS

This is a fulltime role based in our Collingwood (Melbourne) head office with flexible work arrangements available.

WHY WORK FOR BELLROY

At Bellroy it takes a wonderfully diverse crew to make everything tick. Were a closeknit group of thinkers and makers from over 25 different countries each contributing unique skills to achieve our shared vision. We believe that embracing diverse backgrounds and perspectives is key to staying agile and resilient. So even if your experience isnt an exact match but you feel you have something special to contribute wed love to hear from you.

Bellroy is committed to making our hiring process accessible to everyone including individuals with disabilities. If you need reasonable accommodations at any stagewhether its applying interviewing completing preemployment testing or otherwise participating in the selection processplease contact us at Include your full name the best way to reach you and the type of accommodation you need to support you throughout the application process. Were here to help and ensure you have the best possible experience.

Bellroys mission is to inspire better ways to carry; use business as a force for good; and help the world and our crew flourish. We make great carry products that delight people in their everyday lives while constantly innovating to improve the sustainability of our materials. We donate a portion of our revenue to some of the worlds most effective charities and are a certified B Corporation. We have carefully built our culture on radical effectiveness. Our credo is smart people with good intentions who get done (yes really).