Manager - Digital Marketing Fundraising

WWFIndia one of the largest conservation organizations engaged in wildlife and nature conservation in the country invites applications fromcandidatesfor the position of Manager Digital Marketing and Fundraising

We are looking to recruit within WWFIndias Marketing and Communications team working closely with internal departments within the organization. The ideal candidate must have exceptionalDigitaland communications skills along with organizational and interpersonal skills and must be proficient in project management.

Location:New Delhi

JobProfile:

1.Digital Fund Raising: (DFR)

a.Develop and manage the DFR website and all online campaigns pages

b.Crafting a digital fundraising (FR) strategy integrated with other retail initiatives and marketing campaigns

c.Efficient of the digital FR strategy to deliver FR objectives

d.Develop and manage all eCollateral initiatives for DFR; which includes creating content design and dissemination plan for eMailers and ads

e.Align social media with digital FR and monitor benchmarks to measure success

f.Work closely with internal teams & external agency to facilitate development of digital assets products and campaigns for fundraising digitally

g.Management and timely implementation of FR campaigns to deliver prealigned KPIs including donor engagement new donor acquisition and donor retention

2.Digital Marketing:

a.Manage WWFIndias social media channels including acquisition retention engagement. Developing content plans and creatives for all social media handles

b.Create and curate communication initiatives campaigns and calendars for digital marketing & social media for WWFIndia in partnership with various internal departments

c.Digital media planning buying and developing relevant creative assets

3.Reporting and analytics:

a.Preparing detailed analytical reports on all digital activities mentioned above

b.Regular reporting on KPIs performance and key learnings quarterly or as required

Requirements

Qualifications required:

• MBA (Marketing/Sales)/ Post graduate
  
• Minimum 6 years of relevant experience (Digital Marketing Content Management monetizing digital content ecommerce Fundraising)
  
• Proven track record in meeting revenue targets
  

Desired Skills and Abilities:

• Excellent working knowledge of
  

oOnline media planning and buying

oonline advertising tools (Google Adwords Google Analytics Meta Ads etc.

oall social media platforms (paid and owned)

oemailer platforms such as mailchimp etc.

otarget audience profiling

ocontent management

• Understanding of A/B testing analytical tools and ability to turn metrics into actionable insights
  
• Team/Agency management ability
  
• Exceptional writing & editing skills including writing styles suited for digital media
  
• Experience in creating & implementing journeys for all relevant audiences
  
• Ability to work with teams and multiple stakeholders
  
• Ability to handle multiple projects
  
• Ability to work efficiently in a fastpaced environment
  
• High level of accuracy and attention to detail
  

Please note that the applications of only the shortlisted candidates will be acknowledged

WWFIndia is an equal opportunities employer. Applications from qualified women are encouraged.

Remuneration will be competitive with Indian NGO pay scales and will depend upon candidates experience levels and the overall WWFIndia salary structure. WWFIndia does not provide housing telephone or vehicle facilities.