Senior Marketing Analytics
Senior Marketing Analytics
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Job Description
Requirements
The Marcom Analytics Specialist will play a pivotal role inshaping datadriven marketing and communication strategies. This role isresponsible for analysing the performance of marketing campaigns identifyingtrends and providing actionable insights to enhance brand communicationaudience engagement and campaign ROI. The ideal candidate is analyticaldetailoriented and has a passion for interpreting data to drive impactfulmarketing initiatives.
Handson experience in visualization/Business intelligence(Power BI Tableau etc).
Create interactive and visually appealing dashboardsreports and data.
Manage and organize marketing data from various platformsensuring data accuracy and integrity.
Maintain dashboards and visualization tools for realtimeperformance monitoring.
Collaborate with the Marcom team to translate insightsinto actionable marketing strategies.
Provide recommendations to improve messaging targetingand channel effectiveness.
Leverage analytics tools such as Google Analytics socialmedia insights and CRM systems to extract and interpret data.
Explore and implement new analytics tools to enhance datacollection and reporting.
Manage the multichannel campaign analytics.
Education: Degree in Marketing Business AnalyticsStatistics or related field.
Experience: 35 years of experience in marketinganalytics preferably within a marketing team of a brand.
Proficiency in analytics tools (e.g. Google AnalyticsTableau Power BI Zoho CRM).
Familiarity with social media analytics platforms (e.g.Meta Insights LinkedIn Analytics).
Basic understanding of SQL and data querying is a plus.
Benefits
Imagine joining a team where your wellbeing is paramount offering you full access to fitness facilities virtual medical consultations and flexible leave options. Enjoy the peace of mind with toptier group medical coverage robust personal accident protection and extensive term life insurance for you and your family. Celebrate your successes with individual and team awards in a culture that values trust and openness ensuring your achievements are always recognized. Elevate your career with our clear advancement pathways internal mobility options and leadership development programs. Thrive in an environment that not only supports your professional growth but also prioritizes your overall wellness and happiness.
Talent Acquisition Team
We are
Great Place to Work Certified
Recognized by Great Place to Work India
Required Experience:
Senior IC
Employment Type
Full-Time
