Assistant Director - Enrollment Communications CRM
Assistant Director - Enrollment Communications CRM
Posted on :
08-04-2025
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1 Vacancy
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Job Description
Essential Duties And Responsibilities
The goal of Enrollment Management is to provide leadership for App State to achieve optimal outcomes for university access recruitment retention and graduation. The division strategically plans and implements tactics to ensure that talented students continue to choose to enroll at App State and that those who enroll achieve success as measured by their timely graduation and achievement of their collegiate goals. Reporting to the Associate Director for Enrollment Communications and CRM Solutions in the Enrollment Management Division (EM) the Communication Specialist will collaborate with each department in EM to develop write implement and manage communications plans within the universitys customer relationship management CRM system with the goal of helping the university achieve its enrollment targets. This includes email SMS and other outward facing recruitment channels that are targeted at graduate and undergraduate prospective students both inperson and online in various levels of the recruitment funnel. The position will assist in capturing data analytics and surveys to monitor the effectiveness of messages inform strategy and tactics and measure customer satisfaction. Key Responsibilities: Content creation for enrollment communication campaigns with a focus on writing compelling and effective recruitment messages. Assist in managing CRM communication campaigns plans workflows and related CRM tasks in order to achieve enrollment goals. Work with Enrollment Management to identify and address communication needs in a timely and efficient manner. Assist in documentation and communication flow mappings of all campaigns. Troubleshoot and enhance CRM daily communication procedures workflows and data integrity. Use data and surveys to measure and enhance message effectiveness and user satisfaction. Motivation to work effectively in a creative and collaborative environment and offer innovative contributions to overall communication goals. This position will provide support for university wide online initiatives. Perform other duties as assigned
Minimum Qualifications
Bachelors degree or equivalent experience Understanding of the undergraduate and graduate admissions funnel and the fundamentals of student recruitment Effective communication skills in person and in writing Ability to perform work that is highly technical and an understanding of relational databases Must have a team mentality and be able to operate effectively in an everchanging environment Ability to keep confidentiality and maintain the highest levels of compliance with university state and federal rules and laws Experience leveraging CRM to achieve enrollment successes
Preferred Qualifications
Strong organizational planning and project management skill. Experience with project management systems (trello hive etc. is a plus Ability to compile and analyze data assess and make subsequent recommendations and decisions Ability to multitask and think critically Knowledge of customer relationship management CRM systems preferably Slate as well as basic knowledge of html 3 years of Marketing Communications Admissions or Enrollment Management experience
The goal of Enrollment Management is to provide leadership for App State to achieve optimal outcomes for university access recruitment retention and graduation. The division strategically plans and implements tactics to ensure that talented students continue to choose to enroll at App State and that those who enroll achieve success as measured by their timely graduation and achievement of their collegiate goals. Reporting to the Associate Director for Enrollment Communications and CRM Solutions in the Enrollment Management Division (EM) the Communication Specialist will collaborate with each department in EM to develop write implement and manage communications plans within the universitys customer relationship management CRM system with the goal of helping the university achieve its enrollment targets. This includes email SMS and other outward facing recruitment channels that are targeted at graduate and undergraduate prospective students both inperson and online in various levels of the recruitment funnel. The position will assist in capturing data analytics and surveys to monitor the effectiveness of messages inform strategy and tactics and measure customer satisfaction. Key Responsibilities: Content creation for enrollment communication campaigns with a focus on writing compelling and effective recruitment messages. Assist in managing CRM communication campaigns plans workflows and related CRM tasks in order to achieve enrollment goals. Work with Enrollment Management to identify and address communication needs in a timely and efficient manner. Assist in documentation and communication flow mappings of all campaigns. Troubleshoot and enhance CRM daily communication procedures workflows and data integrity. Use data and surveys to measure and enhance message effectiveness and user satisfaction. Motivation to work effectively in a creative and collaborative environment and offer innovative contributions to overall communication goals. This position will provide support for university wide online initiatives. Perform other duties as assigned
Minimum Qualifications
Bachelors degree or equivalent experience Understanding of the undergraduate and graduate admissions funnel and the fundamentals of student recruitment Effective communication skills in person and in writing Ability to perform work that is highly technical and an understanding of relational databases Must have a team mentality and be able to operate effectively in an everchanging environment Ability to keep confidentiality and maintain the highest levels of compliance with university state and federal rules and laws Experience leveraging CRM to achieve enrollment successes
Preferred Qualifications
Strong organizational planning and project management skill. Experience with project management systems (trello hive etc. is a plus Ability to compile and analyze data assess and make subsequent recommendations and decisions Ability to multitask and think critically Knowledge of customer relationship management CRM systems preferably Slate as well as basic knowledge of html 3 years of Marketing Communications Admissions or Enrollment Management experience
Required Experience:
Director
Employment Type
Full Time
Key Skills
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