Job Location
New Delhi
Job Description
This is a fixed term contract role based in Delhi for 1 year
Overview of the job
A Trial Channel Manager will be handling at least 1 site. He/she is responsible for planning deploying and executing Brand Activation plans and strategies to deliver the planned trials thereby growing brand penetration attain category leadership and grow P&G business through repurchase from firsttime users.
Your team
This role reports to Senior Director DTC.
The Trial Channel Manager will be partnering with Distributor DTC organization which again comprises of multiple campaign leaders and agency partners.
How success looks like
of trial plans by territory within assigned budgets Disproportionately higher trials executed in the first half of the year to be able to drive repeat purchase in the same year for P&G. Best in class trial of focus brands/ campaigns Ideation and of new initiatives to improve Reach Effectives (and/or) Efficiency Stewardship and process adherence in DTC organization
Responsibilities of the Role
- Deliver Brand Wise Trial Plans ByProgram via Strong Executional Excellence.
- Management of Distributor DTC organization ensuring right skill sets mapped to each role & Coordinate inmarket including Brand Toolkit and Right consumer segment Adherence.
- Manage Budget sustainably Accurate Stock and materials Planning Basis Trial Plans and Ensure Financial Stewardship (including Claim Management) across Brands and Programs.
- Drive Targeted Local Activation Programs through Festivals and Events to improve efficiencies improving Key Consumption Periods and/or How High is High Programs.
- Monitor and Report Competitor Activation Programs and execute Defense Plans in coordination with Central Team
- Supervise Trial and Man Days delivery at the right cost and quality along with the Distributor DTC Team attending regular drumbeat meetings with Distributor Owner.
- Capability building and adherence to training calendar of Trial Organization along with Distributor Partners
- Uphold highest standards of Controls and Stewardship across distributor and agency partners onground team and Backroom operations
Job Qualifications
Role Requirements
- A Graduate (Degree in Science/Business/Commerce/Arts) or equivalent Degree.
- Minimum of 3 years of relevant activation experience across Sales promotion Consumer Activation or other BTL Executions preferably in FMCG Sector.
- Passionate about perfection and operating with discipline.
- Forward thinking along with the ability and agility to adapt and coursecorrect as needed while also maintaining a clear sense of business objectives.
- Outstanding communication and relationship skills including crossfunctional collaboration to be able to partner in driving meaningful initiatives.
- Strong analytical skills ability to deduce root cause and then propose and execute meaningful recommendations.
- Driven leader who approaches things with a sense of urgency.
About us
- We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours it is paramount our leaders are able to lead with courage the vast array of brands categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted quality leadership brands including Always Ariel Gillette Head & Shoulders Herbal Essences OralB Pampers Pantene Tampax and more. Our community includes operations in approximately 70 countries worldwide.
- Visit know more.
- We are an equal opportunity employer and value diversity at our company. We do not discriminate against individuals based on race color gender age national origin religion sexual orientation gender identity or expression marital status citizenship disability HIV/AIDS status or any other legally protected factor.
At P&G the hiring journey is personalized every step of the way thereby ensuring equal opportunities for all with a strong foundation of Ethics & Corporate Responsibility guiding everything we do.
All the available job opportunities are posted either on our website pgcareers or on our official social media pages for the convenience of prospective candidates and do not require them to pay any kind of fees towards their application.
Job Schedule
Full time
Job Number
R
Job Segmentation
Experienced Professionals (Job Segmentation)
Required Experience:
Manager