Mktg Comm Spc - UG Admissions
Mktg Comm Spc - UG Admissions
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Job Description
PositionTitle: Mktg Comm Spc UG Admissions
Employee Classification: Marketing Communications Spec
College/Division: Presidents Office
Department: 540210MARKETING AND COMMUNICATIONS
Internal or External Search:External Open to all applicants
Location: Las Cruces
Offsite Location (if applicable):
Target Hourly/Salary Rate: Commensurate with qualifications.
Appointment Fulltime Equivalency: 1.0
Exempt or NonExempt: Exempt
Summary: Calling all marketing and communications rockstars! New Mexico State University is seeking a dynamic and motivated Marketing Communications Specialist to join our exceptional Marketing and Communications team in Las Cruces. If youre passionate about higher education thrive in a fastpaced environment and possess a knack for storytelling this is the opportunity youve been waiting for. As a Marketing Communications Specialist Undergraduate Admissions youll play a vital role in shaping the future of our university by crafting compelling narratives that resonate with prospective undergraduate students. Your primary responsibilities will include developing and executing strategic marketing campaigns creating captivating content across various platforms (including CRM and CMS) and collaborating with crossfunctional teams to drive enrollment goals. Undergraduate recruitment marketing experience is preferred but not required.
Classification Summary:
Under limited supervision creates marketing and communication programs that effectively describe and promote the divisions services and/or products including graphics brochures fact sheets digital content or other promotional materials and/or products. Research and develop content for marketing and communication publications. Responsible for improving and maintaining content to raise brand awareness and monitor metrics to increase engagement.
Classification Standard Duties:
Develop and manage marketing and communication projects. Write or edit direct the design of publish and distribute marketing and communication materials designed to meet the marketing and communication objectives of the division. manage all activities to produce these materials including procurement. May assist in designing and implementing digital media plans and strategies and achieving digital marketing goals and objectives. May coordinate and manage the creation of digital content such as website blogs press releases and podcasts infographics videos etc. May provide website content strategies analyze site traffic and offer actionable recommendations for improvements that will help the school optimize the effectiveness of its digital presence. May be required to leverage analytic tools to provide reporting and insights track and improve metrics and influences testing for social media content marketing search engine optimization and social advertising campaigns. Coordinate and assist with special events and community outreach projects designed to increase awareness and utilization of services. Oversee the maintenance of essential resource and background files to include subject/source files photo files and related information essential to marketing and communications duties. Cultivate and evaluate sponsorship opportunities for the department. Uphold the NMSU mission and brand and acts as brand goodwill ambassador to positively represent and promote NMSU. Performs other miscellaneous duties as assigned.
Required Education Experience Certification/License Equivalency
Required Education: Bachelors degree in a related field.; Required Experience: Five 5 years of experience directly related to the standard duties as outlined.; Equivalency: None; Required Certification/License:
Knowledge Skills and Abilities
KNOWLEDGE:Knowledge of theoretical and practical aspects of marketing advertising and mass communication. Knowledge of research principles methods and resources. Knowledge of project management principles practices techniques and tools. Knowledge of communication principles media and public relations techniques. Knowledge of media production and publishing principles and processes. Knowledge of journalism principles and processes.; SKILLS:Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community. Records maintenance skills. Skill in organizing resources and establishing priorities. Skills in the use of database management word processing spreadsheet and/or presentation software. Basic technical knowledge of HTML and web publishing.; ABILITIES:Ability to balance the create and analytical sides of marketing and the ability to use both data and intuition to inform decisions. Ability to communicate effectively both orally and in writing. Ability to use independent judgment and to manage and impart confidential information. Ability to evaluate and edit the content structure and format of a range of written material. Ability to plan develop and coordinate multiple projects and events.
Job Duties and Responsibilities
Work as an individual contributor and collaboratively with Undergraduate Admissions and the Marketing and Communications office to promote University and undergraduate education programs. Maintain familiarity with prospective student marketing strategies. Mange and optimize communication strategies through Customer Relationship Management (CRM) platform. Manage and optimize undergraduate recruitment content on websites through Content Management System (CMS) platform. Design execute and analyze communication workflows and campaigns along with major projects to support undergraduate student recruitment. Will collaborate with Undergraduate Admissions and Marketing and Communications to ensure consistent and effective messaging is aligned with institutional goals. Undergraduate recruitment marketing experience is preferred.
Preferred Qualifications: Undergraduate recruitment marketing experience
Special Requirements of the Position
Department Contact: Yvette Reyes
Contingent Upon Funding:Not Applicable
Bargaining Unit Eligibility:This is NOT a bargaining unit position with American Federation of State County & Municipal Employees (AFSCME).
Standard Work Schedule:Standard (MF 85
If Not a Standard Work Schedule:
Working Conditions and Physical Effort
Environment: Work is normally performed in a typical interior/office work environment.
Physical Effort: No or very limited physical effort required.
Lifting Requirements: Requires handling of averageweight objects up to 10 pounds or some standing or walking.
Risk: No or very limited exposure to physical risk.
Employment Type
Full-Time
