Patcraft Brand Content Manager
Patcraft Brand Content Manager
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Job Description
Job Title
Patcraft Brand Content ManagerPosition Overview
Driven by imagination intention and purpose Patcraft creates highperformance flooring solutions for every market sector. For more than 80 years we have worked alongside our customers to best understand how flooring will support the way people learn work heal and connect within a space. Knowing that flooring plays an integral role in the built environment we think big and with keen attention to the trends and innovation happening in design every day. As a leading soft and hard surface commercial brand we hold ourselves to the highest standards delivering quality products that transform space and human experience.
With 130 sales representatives across North America the Patcraft marketing department supports sales of our flooring via product promotional support social media engagement technical papers and general sales support on events promotions and presentations.
The Brand Content Manager will work with the Senior Brand Experience Manager on creating branded content that will drive overall customer experience and brand strategy as well as support our salesforce. The communications manager role is vital for our business and cultural success and works across our entire design marketing and sales organization to develop and share content for both internal and external audiences. Were looking for someone who is sharp social and highly motivated to manage content creation for a fastpaced innovative and performance driven brand. The role will partner across departments on communications projects including product launches brand campaigns and social media.
Please note this position is based out of our Create Centre in Cartersville GA.
Responsibilities:
Work with marketing and product development teams to manage social media blog content creation and website content development.
Act as the brands storyteller crafting and delivering messages that maintain authenticity and engagement across all communication channels with an emphasis on social media and digital experiences.
Write edit and proofread engaging content for various platforms including websites blogs social media email campaigns and promotional materials.
Collaborate with other marketing team members to align content with overall campaign goals.
Develop a content calendar to ensure consistent and timely delivery of content across multiple channels.
Use video animation design and photography skills to create organic and paid social media content over a variety of channels
Create engaging digital content and experiences that surprise and delight our audience and positions Patcraft as a thought leader to our customers as well as monitor and engage with all customer interactions via social media
Graphic design and creative direction for social and other brand initiatives working with the creative team.
Brainstorm new creative approaches to organic social media channels including LinkedIn Instagram and Pinterest
Plan implement manage and monitor the social media strategy in order to increase brand awareness and engagements
Analyze engagement data identify trends in customer interactions and plan digital campaigns to build community online
Manage the process of purchasing organizing and maintaining our project photography library.
Travel in market 24 times per year
Participate in sales and marketing events as requested
Manage accurate dissemination of information to both external and internal groups
Qualifications:
3 years of relevant professional experience
4year communication marketing or journalism degree or relevant experience.
Basic graphic design skills required including ability to create modify and edit graphics in InDesign or Photoshop
Ability to create video content for use on social media
Must be able to translate technical information into clear communications for a general audience.
Strong writing editing proofreading layout and design professional printing/publishing skills are a plus including the ability to present concepts verbally
Strong knowledge and understanding of current trends in digital/social media
Marketing and/or product development experience in the carpet industry desired.
Desired Qualifications:
Strong ability to embody and communicate the brands voice and personality across all platforms ensuring consistency in messaging.
A deep understanding of brand identity and the ability to translate it into compelling audiencefocused content.
Clear and concise written and verbal communication skills.
Excellent problem solver with good attention to detail.
Must be selfmotivated with the ability to work independently.
Must possess excellent organizational and planning skills
A wide degree of creativity flexibility and latitude
Competencies:
Build Trusting Relationships
Deliver Compelling Communication
Execute Action Plan
Influence Others
Shaw benefits include:
Medical dental and vision insurance
Life insurance and disability coverage
Tuition reimbursement
Employee assistance program
Health savings account
Paid Time Off
Parental Leave
401K and Retirement Plans
Product discounts for employees
Adoption assistance
Shaw Family Health Center (Dalton GA and Cartersville GA locations)
Work Shift
8 Hr nonrotating shift Hrs fall to in punch day Observed Calendar shift starts AMShaw Industries is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race color sex gender identity religion sexual orientation national origin disability genetic information pregnancy protected veteran status or any other protected characteristic as outlined by federal state or local laws.
Required Experience:
Manager
Employment Type
Full-Time
