Paid Social Marketing Manager

We power peoples progress.

At Preply were all about creating lifechanging learning experiences. We help people discover the magic of the perfect tutor craft a personalized learning journey and stay motivated to keep growing. Our approach is humanled techenabled and its creating real impact. So far 90000 tutors have delivered over 20 million lessons to learners in more than 175 countries. Every Preply lesson sparks change fuels ambition and drives progress that matters.

Meet the team!

At Preply our Paid Marketing team sits at the forefront of growth and customer acquisition playing a pivotal role in scaling our global presence. Were a datadriven performancefocused unit that leverages advanced targeting automation and experimentation to connect millions of learners with the right tutors.

Youll be joining a highimpact team that collaborates crossfunctionally with Product & Tech Data teams Branding and more to deliver fullfunnel marketing strategies. Our team thrives on continuous learning rapid iteration and measurable outcomes. We operate with agility test relentlessly and optimize campaigns in real time to maximize ROI.

As part of our team youll have ownership visibility and the opportunity to shape the trajectory of a fastgrowing edtech company. If youre passionate about performance marketing and want to see your work directly influence business growth this is the team for you.

What youll be doing:

• Campaign management & optimization: Manage daily campaign performance on Social Paid channels including bid adjustments budget pacing account structuring audience segmentation creative testing (including A/B testing) tracking and attribution accuracy using UTMs/pixels/MMPs; using datadriven insight to grow channel volumes and optimize efficiency (ROAS).
• Content creation: Oversee the creation of quality content at scale tailored for social media platforms (text image video); liaising with brand and creative team. Monitor TikTok trends best practices and competitors to ensure we remain competitive.
• Automation & AI Integration: Leverage AIpowered tools for creative ideation copywriting and audience segmentation to drive efficiency; Identify automation opportunities for budget management bid adjustments and reporting; Stay updated with emerging AIdriven marketing technologies and pilot new tools where applicable.
• Analytics & Performance Reporting: Create and present performance reports (weekly/ monthly) with actionable insights for stakeholders (manager leadership team peers); by analyzing campaign data as well as the online environment to identify trends opportunities and areas for optimization.
• Collaboration & CrossFunctional Alignment: Work closely with other internal teams (paid marketing CRM data teams product tech branding finance etc. to ensure business growth and operational excellence.
• Partner management: Partner with external stakeholders agency and platform reps (eg. TikTok Meta) to stay ahead of market best practices latest tools and trends.

What you need to succeed:

• 35 years of handson experience in paid social media marketing (Meta TikTok other) campaign management in a performancedriven role for highgrowth and/or marketplace companies.
• Excellent knowledge of paid social platforms (Meta Ads Manager TikTok Ads/Business Manager etc. as well as other marketing platforms (Google Analytics Adjust Smartly).
• Strong understanding of marketing tech (conversion tracking data sources events and audiences creation attribution models).
• Strong understanding about content creation both from qualitative aspects (brand concept briefing adaptation resizing localization) and quantitative (AI creation and scaling key metrics monitoring and optimization).
• Experience with AI tools for content creation and process automation is a strong plus.
• Strong creative testing experience track record of successfully scaling ad creatives with structured approach.
• Strong analytical skills and datadriven decision making.
• Strong data presentation skills and tools knowledge eg. (MS office Looker etc.
• Ability to manage stakeholders across both internal teams and external partners.
• A resultsoriented mindset with the ability to work independently take initiative and thrive in a fastpaced environment.
• Customercentric approach and curiosity about the Education and online Learning industry.

Why youll love it at Preply:

• Open collaborative dynamic and diverse culture
• Generous monthly allowance for lessons on Preply
• Learning & Development budget including time off for your selfdevelopment
• Competitive financial package with equity leave allowance and health insurance
• Access to free mental health support platforms
• Not in Barcelona We offer an attractive relocation package to join us in our Preply Barcelona Hub
• Access to Gympasspartnered wellness and gym centers throughout Spain to promote and support wellbeing and physical health;
• Opportunity to shape the lives of learners and tutors from over 175 countries through language learning and teaching

Our Principles

• Care to change the world We are passionate about our work and care deeply about its impact to be life changing.
• We do it for learners For both Preply and tutors learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
• Keep perfecting To create an outstanding customer experience we focus on simplicity smoothness and enjoyment continually perfecting it as every detail matters.
• Now is the time In a fastpaced world it matters how quickly we act. Now is the time to make great things happen.
• Disciplined What makes us disciplined is the excellence in our . We set clear goals focus on what matters and utilize our resources efficiently.
• Dive deep We leverage business acumen and curiosity to investigate disparities between numbers and stories unlocking meaningful insights to guide our decisions.
• Growth mindset We proactively seek growth opportunities and believe todays best performance becomes tomorrows starting point. We humbly embrace feedback and learn from setbacks.
• Raise the bar We raise our performance standards continuously alongside each new hire and promotion. We build diverse and highperforming teams that can make a real difference.
• Challenge disagree and commit We value open and candid communication even when we dont fully agree. We speak our minds challenge when necessary and fully commit to decisions once made.
• One Preply We prioritize collaboration inclusion and the success of our team over personal ambitions. Together we support and celebrate each others progress.

Diversity Equity and Inclusion

Preply is committed to creating a diverse and inclusive environment where people from all backgrounds can thrive. Different opinions and viewpoints are key ingredients in our success as a multicultural EdTech company.

Preply will consider all applications for employment without regard to race color religion gender identity or expression sexual orientation national origin disability age or veteran status. Together we are The World Class.

#LIBV1

Required Experience:

Manager