Senior Global Marketing Specialist 13205
Senior Global Marketing Specialist 13205
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Job Description
Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age ancestry color family or medical care leave gender identity or expression genetic information marital status medical condition national origin physical or mental disability political affiliation protected veteran status race religion sex (including pregnancy) sexual orientation or any other characteristic protected by applicable laws regulations and ordinances.
Senior Global Marketing Specialist
Location
Europe Remote.
About Us
At Ingersoll Rand we are passionate about inspiring progress around the world. Our people and our family of brands work together to increase industrial productivity and efficiency. We are a global business committed to a world of sustainable progress and enduring results. For more information visit www.ingersollrand. Ingersoll Rand is a diverse and inclusive environment. We are an equal opportunity employer dedicated to hiring a diverse workforce including minorities females individuals of all sexual orientations and gender identities and individuals with disabilities.
Job Summary
The Ingersoll Rand Life Science Technologies business is seeking a Senior Global Marketing Specialist to execute critical growth capabilities within the global demand generation team. This position will report directly to the Demand Generation Director for Life Science Technologies while working closely with all the different regions commercial and operational teams to drive effective demand generation campaigns. This position offers the opportunity for crossbusiness unit and global collaboration.
The ideal candidate will have experience and knowledge of B2B marketing in the Pharmaceuticals or Medical Devices industry and will assist in driving lead generation for the Life Science brands as well as providing support for global marketing initiatives. The role will be responsible for aiding and planning a wide variety of digital marketing activities and will involve cooperation with global contacts. This will include multichannel marketing campaigns product launches on/offline events and digital channels including websites and social media.
Responsibilities
Responsibility for SEO website content and enhancement support of a Life Science brand including:
- Completing website technical audits and providing content creation strategies to help improve organic performance.
- Defining critical keywords for each brand and optimizing all product website pages accordingly.
- Tracking reporting and analysing website analytics initiatives and campaigns.
Responsibility for multichannel content creation:
- Creating and managing global & regional marketing strategies.
- Establishing effective relationships with internal and external stakeholders.
- Managing and developing the strategy for online marketing automation nurturing campaigns including roadmap creation and reporting.
- Supporting valueselling content creation new product launches and brand strategy in different formats across the brands.
- Developing video strategy and running photo/video shooting activities to support the multiformat approach.
- Operating different business analytics systems to create reports regularly ensuring organization and consistency.
Basic Qualifications
- 4 years experience in digital marketing preferably in a medical devices lab pharmaceuticals and/or life science in a B2B environment.
- Bachelors degree in marketing business or a related field with experience in web or digital marketing or related web development. A technical background (engineer chemist etc. is an asset.
- Experience with SEO and multichannel content creation.
- Experience in Salesforce or similar CRM system is a plus.
- PC proficient including Microsoft Word Excel and PowerPoint.
- Knowledge and experience of B2B Demand Generation.
Travel & Work Arrangements/Requirements
Occasional travel across Europe will be required for events and team meetings.
Key Competencies
- Resultsoriented and competitivenatured.
- Strong problemsolving skills with a solutionsdriven mindset driven by analytics.
- Strong project management skills. Ability to work projects from start to finish identify opportunities and drive .
- Understanding of integrated marketing principles/concepts customer segmentation and buying journey.
- Demonstrate strong verbal communication and presentation skills.
- Creative curious and energetic personality willing to assume multidimensional role and desire to learn new products and markets.
What we Offer
- Competitive base salary ensuring fair compensation for your skills and experience.
- Yearly performancebased bonus rewarding your hard work and dedication.
- We are all owners of the company! Stock options that align your interests with the companys success.
- Private Medical Care ensuring your wellbeing is taken care of.
- Cafeteria / Holiday subsidy to support your leisure time and worklife balance.
- Hybrid work model providing flexibility and worklife balance.
- Stable working environment focusing on longterm cooperation and mutual growth.
- Opportunities for professional growth and development including Technical Professional and Skills Training in all required tools & individual development plan with internal Mentorship program.
- Collaborative multicultural work environment with a team of dedicated professionals fostering innovation and teamwork.
#LIMT1
Ingersoll Rand Inc. (NYSE:IR) driven by an entrepreneurial spirit and ownership mindset is dedicated to helping make life better for our employees customers and communities. Customers lean on us for our technologydriven excellence in missioncritical flow creation and industrial solutions across 40 respected brands where our products and services excel in the most complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise productivity and efficiency. For more information visit www.IRCO.
Required Experience:
Exec
Employment Type
Full-Time
