Performance Marketing Manager Paid Digital
Performance Marketing Manager Paid Digital
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1 Vacancy
Job Description
Current Employees of LendingClub: Please apply via your internal Workday Account
LendingClub Corporation (NYSE: LC) is the parent company of LendingClub Bank National Association Member FDIC. We are the leading digital marketplace bank in the U.S. having helped our nearly 5 million members secure over $90 billion in loans to refinance highcost debt and achieve their financial goals. Members today have mobilefirst access to a growing range of products and services designed to work seamlessly together to deliver value in new ways. Everyone deserves a better financial future and our team is committed to making that a reality. Join the Club!
About the Role
LendingClub is looking for an energetic selfstarter Digital Performance Marketing Manager to support the Director Of Digital Performance Marketing to drive new and existing customer acquisition strategies through digital channels. As a Digital Performance Marketing Manager you will support the optimization of the current marketing programs leveraging datadriven insights to achieve measurable results. The channels of focus will be primarily on Paid Search and SEO with the potential to expand into other areas. You will have experience managing digital channels will be able to work closely with management to interpret findings and make strategic product and service recommendations. A key component of this role will be the effective oversight and management of external digital marketing agencies. The ideal candidate will have a strong understanding of the fintech landscape and a proven track record of success in digital marketing. This person should exhibit leadership skills in owning projects from beginning to end a collaborative nature with a team player approach.What Youll Do
Strategy Development and
Primary oversight of Paid Search and SEO campaigns for Personal Loans product with support of other digital channels including Paid Social and Display with Performance Marketing Agency and Analytics support
Develop Total Search strategy to optimize paid and organic results and drive growth volume
Identify and evaluate emerging digital marketing trends and technologies particularly in the SEO and Paid Search space
Performance Marketing & Optimization
Monitor and analyze key performance indicators (KPIs) to track campaign effectiveness and ROI with a focus on search channel metrics.
Optimize campaigns based on datadriven insights to maximize conversions and minimize customer acquisition costs (CAC) specifically within SEM.
Manage ad creative and landing page testing process.
Provide strategic recommendations and maintain creative (ad copy banners) and landing page testing calendar to optimize conversion.
Agency Oversight:
Manage and oversee relationships with external digital marketing agencies ensuring alignment with company goals and budget.
Provide clear direction and feedback to agencies ensuring timely delivery of highquality work.
Evaluate agency performance against agreedupon KPIs and provide regular reporting to management.
Negotiate contracts and manage agency budgets effectively.
Ensure agency compliance with company policies and industry regulations.
Team Collaboration & Management
Work with internal teams e.g. legal product operations finance) to drive all new channel initiatives.
Collaborate with internal and external teams to align on and define timelines and coordinate processes to launch new campaigns and projects from ideation to launch..
Ensure all digital marketing activities comply with relevant regulations and industry best practices especially within the fintech sector with a focus on advertising compliance.
About You
4 years of Marketing experience in growth performance marketing and/or digital marketing roles
Strong analytical skills and ability to synthesize data into meaningful insights and KPIs
Experience working with online ad platforms like Google Ads Google Search Console BrightEdge Google DV360 The Trade Desk Meta YouTube
Performance Marketing Agency or management of agency experience preferred
Familiarity with marketing analytics platforms and marketing technology (cookies pixels UTMs etc..
Excellent communication skills and ability to interface effectively with internal and external stakeholders
Bachelors degree in marketing business or a related field
Work Location
San Francisco and New York
We are currently working a hybrid schedule and our teams are inoffice Tuesdays Wednesdays and Thursdays.
Time Zone Requirements
Local hours (PT ET)
Travel Requirements
If you need to travel for work LendingClub will cover your travel related expenses.
Compensation
The target base salary range for this position is.The position is also eligible to receive a bonus (which is based on company performance employee performance and eligible earnings)equityand benefits. Our salary ranges other compensation and benefits offeredare determined by role experience level and location.
Were creating new financial services solutions for our members based on fairness simplicity and heart and we treat our employees the same way. We offer a competitive benefits package that includes medical dental and vision plans for employees and their families 401(k) match health and wellness programsflexibletime off policiesfor salaried employees up to 16 weeks paid parental leave and more.
#LIHybrid
#LIHB1
LendingClub is an equal opportunity employer and dedicated to diversity equity and inclusion in the workplace. We do not discriminate on the basis of race religion color national origin sex (including pregnancy childbirth reproductive health decisions or related medical conditions) gender gender identity gender expression sexual orientation age marital status veteran status disability status political views or activity or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system.
We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability please contact us at
Required Experience:
Manager
Employment Type
Full-Time
