Associate Integrated Marketing Manager
Associate Integrated Marketing Manager
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Salary Not Disclosed
1 Vacancy
Job Description
Summary
CPA a leading developer and distributor of technology solutions for the CPA profession is seeking an associate integrated marketing manager who is looking to apply their skillset and grow with a dynamic and fastgrowing organization. The associate integrated marketing manager will support in the of integrated marketing plans that drive customer awareness and demand for specific CPA product portfolios . This person will execute marketing activities including email campaigns web site copy search and social media direct sales activities tradeshows reporting event presentation management and cross organizational planning.
Duties and Responsibilities include the following. Other duties may be assigned.
- Assists in the of targeted and integrated marketing plans that drive customer awareness retention and acquisition strategies for specific CPA product portfolios under audit and assurance.
- Leverages marketing channels including email search engine optimization social media advertising tradeshows webinars/seminars conferences/events and web exposure to execute campaigns that drive customer interest and demand for products.
- Drafts compelling copy for content marketing that includes emails blogs social media posts web pages FAQs tip sheets and other enablement tools.
- Supports project management needs including collaborating with internal and external partners and agencies to set and meet deadlines.
- Develops timely marketing reports and provides insights on analytics to help optimize marketing activities
- Maintains and updates marketing calendars and folders.
- Drives targeted campaigns utilizing automation and CRM tools segmenting audience based on profile criteria and/or activities and behavior
- Collaborates with senior marketing management on other tactics as needed meeting project requirements and deadlines
- Ongoing and active review of performance to optimize campaigns and efforts based on KPIs
- Develops and execute testing strategies measuring and monitoring performance and recommending new offers creative or tactics to boost performance.
- Monitors tracks and reports on ad placements.
- Provides support with business review data and PowerPoint decks.
- Coordinates supports and builds promotional campaigns for webinars including postevent campaigns.
- Performs other essential duties as required.
Key Job Qualifications:
- Bachelors degree with relevant major.
- 24 years of B2B marketing experience. Bonus if experience is in accounting profession or technology company.
- Experience implementing integrated marketing plans and campaigns that have met or exceeded goals.
- Strong verbal written visual/presentation and communication skills. Ability to create compelling communications content including emails website copy blogs videos social content talking points and more.
- Ability to work under tight deadlines navigate competing priorities and effectively adjust work plans to respond to emergent challenges or opportunities.
- Ability to work independently to accomplish agreed upon objectives and to evaluate results.
- Knowledge of marketing and social media best practices
- Proficiency in marketing automation platforms CRM solutions email marketing social media and SEO/SEM campaigns (required).
- Strong analytical skills including the ability to recognize patterns and opportunities through data.
- Experience with Pardot and Salesforce a plus.
- Experience with A/B testing a plus.
- Strong attention to detail.
About CPA
At CPA we empower CPAs and businesses with innovative technology solutions to help them drive sustainable success for their clients and organizations. We develop the solutions ourselves or in partnership with leading technology providers such as Paychex Caseware Blue J BILL Jirav and Vertex among many others.
Weve established ourselves as thought leaders on emerging technologies and as a trusted business advisor to accounting and finance professionals in the United States with a growing global focus. Our team works every day to transform accounting practice areas deliver cuttingedge technology solutions and advance the technology ecosystem for the profession.
Whats life like at CPA Our team members would describe it as innovative fastpaced and flexible. Were engagedwe get involved. Were accountablewe stand behind our work. Were collaborativewe thrive on teamwork. Were authenticwere true to who we are. And were innovativewe look to whats next.
Required Experience:
Manager
Employment Type
Unclear
