Senior Product Marketing Manager

The Opportunity

As a Senior Product Marketing Manager on the Photoshop Product Marketing team you willplay a meaningful role in contributing to Photoshops short and longterm business goals.Were looking for a seasoned marketer to input and influencegotomarket marketing and product strategies to accelerate our already substantial Photoshop business. You will contribute to our 1 to 3year business strategy validate new product and audience opportunities feed into annual GTM and marketing plans and drive growth for the business through outbound marketing efforts. This role will be working on global consumerfacing initiatives that drive consideration adoption engagement and retention of Photoshop across surfaces and audiences strengthen the creative community and accelerate profitable growth.

What Youll Do

• Define the GTM strategy to propel Photoshops growth. This includes: mapping out quarterly strategy and completing outbound marketing efforts w/partner teams.

• Partner closely with product to deeply understand new and updated features and functionality to advise product marketing strategy feature prioritization and objectives/important metrics.

• Develop key positioning and messaging for product marketing moments validated by customers and the community driving the target audience to take action.

• Partner with broad crossfunctional teams to define and complete optimal gotomarket strategy; collaborate with PR/Comms Marketing GotoMarket Community Social Data Science Regional teams Legal and more to deliver value to customers and successfully land integrated marketing moments. Engage deeply on Social to better understand and address customer needs and sentiment drivers.

• Set goals and targets to assess impact of initiatives based on historical benchmarks and/or industry standards continually striving to optimize and improve.

Skills and Experience

• Product marketing experience. Have a track record of developing and completing impactful product marketing efforts that align to a broader business strategy

• Exceptional communication skills. Advanced written and verbal communication skills. The ability to distill complex ideas down into digestible bites and to concisely and confidently present and influence executives peers and key decision makers.

• Passionate creator. You have deep experience using Adobe Photoshop features and capabilities and understand the key use cases and workflows intimately.

• Strategic clarity. Have a strong and datadriven point of view on market opportunities and how to best win new and retain existing Adobe customers.

• Results oriented and data driven. Demonstrates outstanding analytical skills to identify analyze and use data to inform strategy and optimize plans.

• Crossfunctional influence. Youre a respected team member who can drive and influence key workstreams in collaboration with crossfunctional partners.

What Youll Need to Succeed

• BA/BS MBA preferredOR 8 years of product marketing experience in consumer software technology OR equivalent practical experience.

• Passion for creativity and empowering the creator in all of us.

• A distinctive track record of driving business growth by defining prioritizing and leading high impact outbound marketing initiatives

• Ability to define problems amidst ambiguity and a bias for action to address them autonomously

• Experience influencing highly matrixed teams with differing goals and critical metrics

• Patience and adaptability in dynamic rapidly shifting environments.

• Global culturalisation and localization experience