Purpose : Implement and monitor policies to achieve targeted sales and improve market share on a sustainable basis. Provide ongoing technical and sales service to Channel partners & end customers. Identify market trends & opportunities; negotiate contracts with the aim of maximizing sales profits
Key Activities :
Educate Dealers to sell highvalue / HighMargin / new products to improve SalesTurnover.
Facilitate ZDs /Ads / Dealers to achievetheir sales targets FGIs QGIs etc.
Prepare and maintain Dealer master andPanel.
Ensure Local level ads are released as peragreement.
Ensure Inshop branding Signage
Boards etc. at dealers outlets.
Implementation of MOP system.
Report unauthorized dealer selling / unauthorized
product selling.
Collect and provide update on
competitors activities such as new
product introduction / scheme launch /
Price changes / incentive / discounting
structures etc.
Key Performance Indicators:
No. of unauthorized dealers identified
No. of cold call conversions (Institutions)
No. of ROs converted to MBOs MBOs to Exclusive and Exclusive to Shoppers World and Galleries.
Participated in No. of Fairs / Exhibition
No. of dealers /AD visited
Complaints resolution time
Credit Days
MARKET DEVELOPMENT & PENETRATION :
Participate in local level fairs / exhibitions alone with ZD / Dealers.
Approach Institutions / Bulk buyers / Search of prospective end customers.
Identify opportunities for appointing dealers.
Appointment of new ROs and MBOs as per plan.
Conversion of ROs to MBOs MBOs to Exclusive Exclusive to Shoppes/ World/ Galleries as per plan.
CUSTOMER SATISFACTION :
Visit ZDs / ADs / Dealers as per plan.
Ensure that Dealers receive and
understand all communications/policiesetc.
Provide technical assistance tocustomers regarding foam applications &appropriate uses.
Resolve dealer queries.
Ensure timely endcustomer complaint redressal.
Working Relation :
Maintains relationships with Distributors/dealers by understanding their problems market needs and challenges.
Close relationship with seniors to implement business plans/policies in the market.
Cooperative relation with sales colleagues to exchange ideas for better performance.
Company Profile :
Our client is a 3500 Crore turnover Listed company that is a leader in Polyurethane (PU) Foam and Mattresses/FMCG/Consumer goods. It has become a household brand in India and overseas. This fastestgrowing group even today has a nationwide presence the largest market share in manufacturing PU Foam with a global marketing perspective and an impeccable track record of bringing comfort convenience and luxury to enhance lifestyle.
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