Senior Product Marketing Manager - Platform

At Anaplan we are a team of innovators who are focused on optimizing business decisionmaking through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers success and to our Winning Culture.

Our customers rank among the whos who in the Fortune 50. CocaCola LinkedIn Adobe LVMH and Bayer are just a few of the 2400 global companies that rely on our bestinclass platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas we behave like leaders regardless of title we are committed to achieving ambitious goals and we have fun celebrating our wins.

Supported by operating principles of being strategyled valuesbased and disciplined in youll be inspired connected developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self!

We are now looking for a Senior Product Marketing Manager Platform based in the UK (London hybrid with 2 days a week in the office) to join our growing Platform Product Marketing team. In this role youll bring Anaplans platform capabilities to life through compelling valuedriven messaging helping to attract new enterprise prospects and drive customer adoption.

Your Impact

• Own the product marketing strategy for key technical areas of Anaplans platform and develop messaging frameworks sales materials and value propositions for technical buyers

• Collaborate with product strategy and marketing teams to plan and execute product launches including internal enablement and external communications

• Partner with demand generation and content teams to ensure platformrelated content supports pipeline growth and is accurate engaging and aligned with campaign objectives

• Track industry trends and competitors to inform differentiated messaging and provide actionable insights to sales and gotomarket teams

• Represent Anaplan at industry events and support thought leadership efforts in collaboration with PR and Analyst Relations teams

Your Qualifications

• 5 years of Enterprise B2B SaaS product marketing experience ideally with exposure to senior IT CIOs and technical decisionmakers

• Bachelors degree from an accredited university; product marketing certifications or advanced qualifications are a plus

• Experience in EPM IBP or Business Intelligence or demonstrated ability to learn complex platforms quickly

• Proven track record of successful product launches with the ability to measure outcomes and drive adoption

• Comfortable working closely with technical product managers to translate complex capabilities into customercentric messaging

• Demonstrated ability to collaborate crossfunctionally in a fastscaling global SaaS environment influencing without direct authority

• Highly selfmotivated and proactive with a bias for in a dynamic and fastpaced setting

• Strong written and verbal communication skills capable of engaging both technical and nontechnical audiences

Preferred Skills

• Familiarity with planning platforms like Anaplan or similar technologies

• Experience working with analyst and media stakeholders to elevate brand positioning

• Confidence presenting internally and externally to support enablement and thought leadership efforts

• Understanding of sales enablement tools and strategies to support gotomarket success

• Passion for innovation technology and shaping the future of enterprise planning

Our Commitment to Diversity Equity Inclusionand Belonging

Build your career in a place that thrives on diversity equity inclusion and belonging. We believe in a hiring and working environment where all people are respected and valued regardless of gender identity or expression sexual orientation religion ethnicity age neurodiversity disability status citizenship or any other aspect which makes people unique. We hire you for who you are and we want you to bring your authentic self to work every day!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process perform essential job functions and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.

Fraud Recruitment Disclaimer

It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals mainly through telephone calls emails and correspondence claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.

Anaplan does not:

• Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.
• Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible and then followed up via written communication.

All emails from Anaplan would come from an @anaplan email address. Should you have any doubts about the authenticity of an email letter or telephone communication purportedly from for or on behalf of Anaplan please send an email to before taking any further action in relation to the correspondence.