CRM Manager - APAC EMEA
CRM Manager - APAC EMEA
Posted on :
07-04-2025
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1 Vacancy
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Job Description
Description
Responsibilities:
CRM (Continuous) Strategy Development
- Develop and implement comprehensive CRM strategies to enhance customer acquisition retention and satisfaction.
- Collaborate across EMEA & APAC sales marketing and customer services to align CRM initiatives with overall business objectives.
- Optimise the lead to cash process and identify opportunities for improving customer interactions and satisfaction.
Change Management
- Ensure that Calderys users and the organisation adopt and embrace Salesforce to be the cockpit for sales teams.
- Manage regular communications on Salesforce (e.g. new features); responsible for training of all sales teams across EMEA & APAC by following a strong change management approach.
Performance Management
- Establish KPIs to measure the effectiveness of CRM initiatives.
- Regularly review and report on CRM performance (including usage) using insights to refine strategies.
Data Management
- Ensure maintenance of customer / product segmentation to identify key customer / product groups and tailor strategies accordingly.
Industry trends and best practices
- Stay updated on the latest CRM trends tools and best practices in the B2B sector.
- Continuously seek opportunities to innovate and improve CRM processes.
Profile/Competencies:
Education & Core Competencies
A technical graduate or an MBA with 7 to 10 years of relevant professional experience
Core Competencies (Job related)
- Proven experience as a CRM Manager or in a similar role preferably in a B2B environment.
- Strong understanding of CRM systems and processes (Salesforce).
- Experience with customer segmentation campaign management and customer journey mapping.
- Proactive detailoriented and capable of managing multiple projects simultaneously.
- Proficient in Microsoft Office Suite and CRM software.
- The candidate should have extensive experience in managing CRM Salesforce implementations and possess specific expertise in applying Salesforce solutions in a manufacturing sector.
Core Competencies (Cultural)
- Executive Performance: Ability to Influence engage and advise various (strong) stakeholders across the business.
- A doer: this is a doing role not just an oversight role. Must have a bias for action speed in and personal accountability to achieve results.
- Excellent analytical skills with the ability to interpret complex data and make datadriven decisions.
- Strong communication and interpersonal skills with the ability to build relationships and work collaboratively.
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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