Insights Manager Central and Eastern Europe CEE mdf
Insights Manager Central and Eastern Europe CEE mdf
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Job Description
Description
DESCRIPTION:
We are looking for an experienced Insights Manager with solid business acumen to join the Global Insights Team as the insights manager for Central and Eastern Europe (CEE). The successful candidate will proactively uncover and communicate insights about HPs target customers who they are what they need and why and how HP can address their needs thereby identifying opportunities for HP brand growth. The insights manager plays a critical role by acting as the voice of the customer for the entire CEE team and works closely on a daily basis with the CEE Marketing team accompanying them along their processes from strategic planning to development of campaigns/activities to tracking of results. The role covers all HP categories and both B2B and B2C audiences.
To ensure the CEE teams activities will be effective and resonate with the target audience the insights manager will use all insights available including syndicated and HP proprietary research market reports etc. The insights manager will also be responsible for initiating and leading new research initiatives including qualitative (e.g. depth interviews focus groups) quantitative (e.g. online surveys) or innovative research methodologies in collaboration with research agency partners.
To be successful the insights manager needs to be driven by curiosity and the relentless desire to find the best solutions for a wide range of B2B and B2C opportunities. They need to be willing and able to have strategic conversations at all seniority levels and able to position and communicate relevant insights effectively so they are understood and used by the stakeholders the ultimate measure of success for this job. This will require strategic and analytical thinking plus the ability to manage research projects with diligence and excellent interpersonal and communication skills.
RESPONSIBILITIES:
Act as the central point of contact to CEE teams for application of customer insights
Ensure the CEE teams marketing activities resonate with the target audience and their needs
Proactively communicate relevant customer insights to the CEE team (e.g. new research studies)
Engage and work closely with the CEE marketing team along their planning process design of marketing campaigns and activities and tracking of how they have resonated with the target.
Initiate design and lead primary research projects to help ground strategic and tactical business decisions (usually working with an external research agency partner).
Identify research gaps and be responsible for prioritising research needs.
CANDIDATE PROFILE:
8 years research and insights experience (qual and quant)
Strong business acumen ideally good understanding of the technology sector including PCs/printers
B2B experience preferred but not essential
Excellent communication skills interpersonal written communication writing and delivering impactful presentations and summaries
Demonstrated ability to create and manage the of marketing research projects generate customer and market insights and tie these insights to actionable business recommendations
Growth mindset with the vision and belief to be able to drive change in a large organisation
Experience and proven track record with qual and quant market research methodologies
TEAM STRUCTURE:
Part of HPs global marketing organisation with the role reporting to the head of market insights
Individual contributor role in a geographically diverse team
Main daytoday business partners/stakeholders/team members located across Europe (primary) and US (secondary).
Occasional international travel may be required
What do we have to offer
Employeeoriented corporate culture our HP Way: we value enthusiasm regular feedback trust and respect within our teams. We want to promote meaningful innovation within each and every employee by giving them the opportunity to grow from their mistakes and get new inspirations through collaboration in our regional/global teams
A welladjusted worklifebalance due to flexible working hours and home office regulations
Attractive salary package with additional benefits such as 30 paid leave days company pension plans alongterm time account bike leasing employee counselling programs wellness initiatives etc.
Equal opportunities and continuous career development e.g. as part of the global mentoring programs elearning platforms
Multiple Employee Impact Networks such as Next Generation Network Womens Network and Pride Network which organize interesting trainings and afterwork events to expand your network
You are convinced to be a perfect match Then join our HP family and apply now!
You want to know more about us Then click here to get more insight into our HP Way :
#LIPOST
Job
MarketingSchedule
Full timeShift
No shift premium (Germany)Travel
25Relocation
Not SpecifiedEqual Opportunity Employer (EEO)
HP Inc. provides equal employment opportunity to all employees and prospective employees without regard to race color religion sex national origin ancestry citizenship sexual orientation age disability or status as a protected veteran marital status familial status physical or mental disability medical condition pregnancy genetic predisposition or carrier status uniformed service status political affiliation or any other characteristic protected by applicable national federal state and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
If youd like more information about HPsEEO Policyor your EEO rights as an applicant under the law please click here:Equal Employment Opportunity is the LawEqual Employment Opportunity is the Law Supplement
Required Experience:
Manager
Employment Type
Full-Time
