Analyst II Ethnographic Research
Analyst II Ethnographic Research
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Universal Orlando Resort believes inperson collaboration is key to our success. Many of our Team Members work in a hybrid capacity contributing from the workplace a minimum of three days per week. There are also roles that require being onsite full time. Limited remote opportunities may be available within specific departments. Youll learn more about this during the recruitment process.
JOB SUMMARY:
Consumer Insights is the core research function for Universal Destinations and Experiences charged with designing implementing and interpreting primary mixedmethod research to provide the organization with information on past current and future guests experiences sentiments and profiles for both Universal Orlando Resort and Universal Studios Hollywood. The Consumer Insights team supports stakeholder groups throughout the organization including Marketing & Sales Operations Entertainment Creative Product Planning and Finance providing data critical to immediate needs as well as mid and longrange planning efforts.
The Ethnographic Research Analyst II will collaborate in conducting mixedmethod ethnographic studies on guestrelated topics. They will efficiently collect and analyze qualitative data using a range of ethnographic methods and synthesize a range of internal and external information to produce credible thorough holistic deliverables that inform business decisions.
MAJOR RESPONSIBILITIES:
Research Design and Data Collection:
- Collaborate in the development of research questions selection of appropriate methods to meet research objectives and research instrument design.
- Conduct semistructured and unstructured interviews.
- Moderate online and inperson focus group discussions.
- Employ a range of observational techniques to capture data on inpark processes and behaviors.
- Review digital landscapes (websites blogs social media platforms etc. using systematic approaches.
Analysis Interpretation and Reporting of Findings:
- Use appropriate qualitative analytic frameworks (e.g. discourse analysis applied thematic analysis) to interpret the meaning and relevance of qualitative data to specific business problems.
- Compare data collected from multiple sources to identify patterns explore discrepancies and triangulate findings.
- Review existing sources of qualitative data to recommend custom dissemination strategies (e.g. reporting cadence qual/quant representation dashboard/deck/document etc. using various sources of qualitative data to best serve client needs.
- Analyze interpret and draft summary findings in different forms (e.g. decks documents spreadsheets) according to specified strategies to effectively communicate research findings to specific audiences.
- When appropriate present findings to stakeholders directly.
Qualitative Coding:
- Collaborate with Ethnographic team to develop new codebooks for adhoc projects
- Conduct manual (human) coding of data collected from interviews and focus groups survey responses digital forums/sites/platforms and observations using traditional qualitative coding processes including open axial and selective coding to create and assign codes
Field Team Liaison and Support:
- Collaborate with Sr. Manager Qual Field Research in the development implementation and analysis of ad hoc research conducted in park
- Support Qual Field Research leadership acting as a liaison to facilitate seamless and effective communication and coordination between teams
- Support Qualitative Field Team members infield by providing guidance motivation and coaching in best practices for qualitative data collection as well as participate in postproject debriefs
- Understands and actively participates in Environmental Health & Safety responsibilities by following established UO policy procedures training and team member involvement activities.
- Performs other duties as assigned.
EDUCATION:
- Bachelors degree in Anthropology Sociology Psychology Human Factors Market Research or other Social Science required.
- Masters degree preferred.
EXPERIENCE:
- 3 years of experience collecting qualitative data (e.g. indepth interviews observations focus groups content analysis cognitive interviews etc. through employment and/or coursework.
- 3 years of experience coding and analyzing qualitative data as demonstrated through employment and/or coursework.
- 3 years experience with training teaching or developing skill sets in individuals and teams is preferred.
Your talent skills and experience will be rewarded with a competitive compensation package.
Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando viaemail the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.
Universal Orlando Resort. Here you can.
Universal Orlando is an equal opportunity employer. Universal elements and all related indicia TM & 2025 Universal Studios. All rights reserved. EOE
Required Experience:
IC
Employment Type
Full-Time
