Sr Manager Product Category Marketing

At YETI we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here youll have the opportunity to create exceptional meaningful work and problem solve with innovative team members by your side. Together youll help our customers get the highquality gear they need to make the most of their adventures. We are BUILT FOR THE WILD.

The Sr. Manager Product Category Marketing will report to Sr Director Brand Marketing in Austin Texas and will lead the vision and of marketing initiatives for our Gear & Equipment portfolio driving category growth and market leadership in the hardgoods sector. The Gear and Equipment category currently includes hard coolers protective cases and camp chairs. It is the cornerstone of our brand promise and fundamental to the YETI product portfolio.

This role will shape product narratives that support our breadth of offering develop comprehensive gotomarket strategies to fuel our innovation stories and create lasting consumer connections that continue to elevate our brand presence within this critical space.

Qualified candidates will excel at crossfunctional collaboration and effective communication and inspire teams to achieve common objectives. Individuals with thrive in a fastpaced dynamic and entrepreneurial environment demonstrating exceptional organizational skills to juggle multiple projects simultaneously with the ability to seamlessly shift between strategic vision and detailed . They can navigate both the big pictures and the finer details adapting to the needs of the moment. Proactivity idea generation hustle and leadership will be critical skills to push the business forward.

Responsibilities:

Develop and execute category and product positioning strategies that align with our brand vision to differentiate our Gear & Equipment offerings in the marketplace

Drive category growth through datadriven marketing initiatives consumer insights and competitive analysis

Orchestrate product launches and gotomarket strategies across strategic marketing channels

Artfully communicate key product and marketing strategies to cross functional teams developing compelling materials that dictate global product positioning and objectives ensuring a consistent unified and impactful brand message

Stay ahead of marketing trends by continually monitoring consumer needs competitive offerings and cultural truths to inform strategic decisions

Author the briefs and other documentation that articulate strategies and set plans in motion

Build and optimize evergreen marketing programs that ensure sustained category performance and brand relevance

Partner with Category managers to influence the future product roadmap with brand insights

Find relevance drive opportunity and expand our deep connections to the audiences we serve and foster

Be the filter for the brand; understand it and master the articulation of it

Qualifications and Attributes:

Bachelors degree

At least 8 years of experience in relevant fields consumer marketing background ideally with a strong brand

At least 4 years of leadership experience

Strong preference for candidates with experience in outdoor gear or related hard goods

Demonstrated expertise in driving growth relevance and energy within consumer cohorts

Expertise in leading seamless omnichannel campaigns effectively coordinating efforts across internal teams and external partners

Curiosity enthusiasm a touch of grit and assuredly good taste

Benefits & Perks:

Click here to learn about the benefits and perks we offer at YETI.

YETI is proud to be an Equal Opportunity Employer.

Our commitment to creating a diverse equitable and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti/esg.html.

All applicants for employment will be considered without regard to an individuals race color sex gender identity gender expression religion age national origin or ancestry citizenship physical or mental disability medical condition family care status marital status sexual orientation genetic information military or veteran status or any other basis protected by federal state or local laws.

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