Sr Counsel Brand Protection

Celsius based in Boca Raton FL is a global consumer packaged goods company with a proprietary clinically proven formula for its master brand CELSIUS a lifestyle energy drink brand born in fitness and a pioneer in the rapidly growing energy category. At Celsius we pride ourselves in providing our employees with a culture and atmosphere of inclusiveness that challenges individuals to be thought leaders innovators and game changers as every employee is an owner of the CELSIUS brand upon joining the organization.

If you are looking for an exciting opportunity to join a fastgrowing team in a role that provides professional and personal growth we encourage you to apply to our IT Project Manager opening.

We promptly review all applications. Highly qualified candidates will be contacted for interviews. This is an in office full time position at the CELSIUS HQ in Boca Raton Florida.

Overview:
We are seeking a Senior Counsel Brand Protection to lead global brand enforcement anticounterfeiting and brand diversion strategies ensuring integrity of our brand IP reputation and product distribution. This role will play a pivotal part in proactively combating infringements misinformation parallel imports unauthorized sales cybersquatting and counterfeit activityprotecting brand equity while optimizing enforcement efforts.

The ideal candidate is a seasoned with proven expertise in global brand protection digital asset management and supply chain risk mitigation. This role will work closely with internal stakeholders including marketing sales supply chain and legal teams to develop and execute a forwardlooking enforcement strategy that strengthens global brand control.

This role will be instrumental in strengthening our global brand protection strategy ensuring market integrity digital brand policing and proactive risk mitigation against unauthorized brand use and diversion threats.

• 8 years of experience in brand protection IP enforcement or commercial law.

• Expertise in marketplace brand policing social media enforcement domain name disputes (UDRP) anticounterfeiting and parallel import mitigation.
• Strong background in digital brand protection including monitoring and enforcement on ecommerce platforms and social media.
• Experience working with customs enforcement law enforcement agencies and global brand protection partners.
• Ability to collaborate across marketing sales and supply chain functions providing businessoriented legal solutions.
• Knowledge of AIbased brand monitoring tools and enforcement automation platforms preferred.

Responsibilities:

Brand Diversion & Parallel Import Enforcement

• Develop and execute enforcement strategies to mitigate parallel imports unauthorized resellers and gray market activity ensuring territorial brand exclusivity.
• Work closely with supply chain and commercial teams to strengthen distribution agreements antidiversion clauses and territorial controls.
• Partner with customs authorities and global enforcement agencies to monitor block and seize unauthorized product shipments.
• Lead investigations and enforcement actions against thirdparty resellers and supply chain weaknesses contributing to brand dilution.

Global Brand Policing & Digital Enforcement

• Develop and implement a proactive brand policing strategy to monitor and remove unauthorized use of brand assets across marketplaces social media websites and digital platforms.
• Oversee marketplace enforcement programs ensuring efficient detection and removal of counterfeit listings unauthorized resellers and deceptive branding on platforms like Amazon eBay and Alibaba.
• Manage domain name enforcement including UDRP proceedings cybersquatting prevention and domain monitoring to safeguard digital assets.
• Work closely with marketing and digital teams to ensure consistent brand representation online and take action against misleading or infringing use of company trademarks and IP.
• Oversee social media enforcement identifying and taking action against impersonation accounts unauthorized brand partnerships and misleading promotions.

Comprehensive Brand Integrity Strategy

• Establish and manage watch services AIpowered monitoring tools and enforcement platforms to proactively detect brand misuse across multiple channels.
• Develop and implement best practices for ceaseanddesist actions enforcement escalations and proactive brand defense tactics.
• Provide strategic guidance on coordinated enforcement efforts to protect brand value across all sales channels digital environments and international markets.

CrossFunctional Collaboration & Business Support

• Drive efficiencies in contract management and vendor onboarding leveraging legal technology solutions to streamline workflows.
• Implement best practices for procurement and commercial legal processes ensuring scalability as the business expands.
• Collaborate with finance and business leadership on budgeting vendor spend management and financial risk assessments in contract negotiations.

Process Optimization & Cost Efficiency

• Ensure all commercial agreements comply with advertising consumer protection data privacy and antibribery laws.
• Support the implementation of ethical sourcing supplier diversity and sustainability initiatives in procurement contracts.
• Work alongside compliance teams to monitor contract compliance and mitigate regulatory risks in vendor and marketing engagements.

• Comprehensive Medical Dental & Vision benefits
• Long and shortterm disability
• Life insurance
• 15 Vacation days per year subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

The base salary range for this position is dependent on experience and location. The final offer will be determined based on jobrelated knowledge skills and qualifications. This position may be eligible for other compensation including bonuses and Restricted Stock Units (subject to company plans).

CELSIUS Holdings Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We provide equal employment opportunities (EEO) to all applicants without regard to race ethnicity religion gender identity sexual orientation disability status or any other characteristic protected by applicable laws. If you require accommodations during the application process please reach out to

We promptly review all applications. Highly qualified candidates will be contacted for interviews. Applications are accepted on an ongoing basis until the position is filled.

Required Experience:

Senior IC