Director Product Marketing Casual
Director Product Marketing Casual
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$ 163400 - 241820
1 Vacancy
Job Description
Who We Are:
Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a whollyowned subsidiary of TakeTwo Interactive Software Inc. (NASDAQ: TTWO). With massive global reach in more than 175 countries and regions the combined diverse portfolio of popular game franchises has been downloaded more than 6 billion times on mobile including Star Wars: Hunters CSR Racing Dragon City Empires & Puzzles FarmVille Golf Rival Hair Challenge Harry Potter: Puzzles & Spells High Heels! Merge Dragons! Merge Magic! Monster Legends Toon Blast Top Eleven Toy Blast Two Dots Words With Friends and Zynga Poker.Founded in 2007 Zynga is headquartered in California with locations in North America Europe and Asia. For more information visit www.zynga or follow Zynga on Twitter Instagram Facebook or the Zynga blog
Position Overview
As the Director Product Marketing you will be responsible for driving marketing strategy & for Zyngas Casual Games with a focus on Words with Friends Harry Potter Puzzles & Spells and new projects yet to be announced. Seated within the studio you will play a key role in working with the development team to incorporate marketing into the product strategy and act as the voice of the product to key functions (Creative UA LCM ASO and Community).
KEY ROLES & RESPONSIBILITIES
- Build strategic and tactical marketing plan from the ground up with specific channel strategies that align to the product roadmap including features and content at every stage of development (concept testing playtest and release).
- Develop and execute Marketingled Campaigns with activations in Television Podcasts Influencers and Earned Media with a mix of internal teams and external agencies.
- Drive Live Operations marketing to support the weekly and monthly engagement goals of the games establishing a playbook around experimentation and best practices.
- Collaborate closely with Product Leadership Analytics and Finance on the business performance of the marketing.
- Mentor and manage a team of direct reports with operational oversight of a larger cross functional team resourced to support the marketing.
REQUIRED EXPERIENCE & SKILLS
- 810 Years of handson Product Marketing experience with an emphasis on Casual Games in mobile.
- Traditional and Digital Media buying inclusive of Television Podcasts and Influencers.
- Live operations marketing experience supporting all aspects of product development inclusive of content features FTUE/RTUE.
- Extensive experience working with Performance Marketing UA teams including buying and creative groups core KPIs and test/learn strategies.
What We Offer You:
Zynga offers a worldclass benefits package that helps support and balance the needs of our teams. To find out more about our benefits visit the Zynga Benefits site
The pay range for this position in California at the start of employment is expected to be between $163400 and $241820 per year.
However base pay offered is based on market location and may vary further depending on individualized factors for job candidates such as jobrelated knowledge skills experience and other objective business considerations. Subject to those same considerations the total compensation package for this position may also include other elements including a bonus and/or equity awards in addition to a full range of medical financial and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired employee will be in an atwill position and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time including for reasons related to individual performance Company or individual department/team performance and market factors.
We are proud to be an equal opportunity employer which means we are committed to creating and celebrating diverse thoughts cultures and backgrounds throughout our organization. Employment with us is based on substantive ability objective qualifications and work ethic not an individuals race creed color religion sex or gender gender identity or expression sexual orientation national origin or ancestry alienage or citizenship status physical or mental disability pregnancy age genetic information veteran status marital status status as a victim of domestic violence or sex offenses reproductive health decision or any other characteristics protected by applicable law.
As an equal opportunity employer we are committed to providing the necessary support and accommodation to qualified individuals with disabilities health conditions or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at to request any accommodations or for support related to your application for an open position.
Please be aware that Zynga does not conduct job interviews or make job offers over thirdparty messaging apps such as Telegram WhatsApp or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scamp or phishing attack and you should not engage. Zyngas inhouse recruitment team will only contact individuals through their official Company email addresses (i.e. via a zynga naturalmotion smallgiantgames themavens gram.gs email domain).
Required Experience:
Director
Employment Type
Gig
