Principal AdTech Go-To-Market Specialist Amazon Ads
Principal AdTech Go-To-Market Specialist Amazon Ads
Posted on :
07-04-2025
Employer Active
1 Vacancy
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Job Description
At Amazon Advertising were at the forefront of innovation in the advertising and eCommerce intersection. Were seeking a seasoned AdTech expert to join our Sales GTM organization as a Principal AdTech GTM Lead. This role is crucial in bridging the gap between our global sales teams and product development driving adoption of of AdTech advertising solutions.
The ideal candidate will be an industry veteran with deep expertise in all facets of AdTech including both buyside and sellside technologies. Youll be responsible for shaping our gotomarket strategies influencing product roadmaps and driving demand generation initiatives that propel Amazon Advertisings growth in the competitive AdTech landscape.
Key job responsibilities:
Serve as the voice of the customer and sales teams to our product organizations defining and prioritizing global sales needs to influence product development decisions.
Develop and implement comprehensive GTM strategies and sales plays for both existing and new AdTech capabilities focusing on areas such as data/identity solutions supply optimization AI/MLdriven bidding and advanced measurement and reporting tools.
Own the endtoend process of delivering strategic plans from initial conception to successful and performance analysis.
Drive sales enablement initiatives ensuring our global sales teams are equipped with the knowledge and tools to effectively communicate the value of our AdTech solutions.
Collaborate with Product Marketing to craft compelling narratives and positioning for our AdTech offerings.
Analyze market trends competitive landscapes and customer needs to identify new opportunities for growth and innovation in the AdTech space.
Develop and maintain strong relationships with key stakeholders across global sales product and marketing teams to ensure alignment and drive successful outcomes.
Leverage datadriven insights to inform strategic decisions and demonstrate the impact of AdTech initiatives on key business metrics.
Experience developing strategies that influence leadership decisions at the organizational level
10 years of developing negotiating and executing business agreements experience
10 years of professional or military experience
Bachelors degree
Experience selling to Fortune 1000 or Global 2000 organizations
MBA
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover invent simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice to know more about how we collect use and transfer the personal data of our candidates.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
The ideal candidate will be an industry veteran with deep expertise in all facets of AdTech including both buyside and sellside technologies. Youll be responsible for shaping our gotomarket strategies influencing product roadmaps and driving demand generation initiatives that propel Amazon Advertisings growth in the competitive AdTech landscape.
Key job responsibilities:
Serve as the voice of the customer and sales teams to our product organizations defining and prioritizing global sales needs to influence product development decisions.
Develop and implement comprehensive GTM strategies and sales plays for both existing and new AdTech capabilities focusing on areas such as data/identity solutions supply optimization AI/MLdriven bidding and advanced measurement and reporting tools.
Own the endtoend process of delivering strategic plans from initial conception to successful and performance analysis.
Drive sales enablement initiatives ensuring our global sales teams are equipped with the knowledge and tools to effectively communicate the value of our AdTech solutions.
Collaborate with Product Marketing to craft compelling narratives and positioning for our AdTech offerings.
Analyze market trends competitive landscapes and customer needs to identify new opportunities for growth and innovation in the AdTech space.
Develop and maintain strong relationships with key stakeholders across global sales product and marketing teams to ensure alignment and drive successful outcomes.
Leverage datadriven insights to inform strategic decisions and demonstrate the impact of AdTech initiatives on key business metrics.
Experience developing strategies that influence leadership decisions at the organizational level
10 years of developing negotiating and executing business agreements experience
10 years of professional or military experience
Bachelors degree
Experience selling to Fortune 1000 or Global 2000 organizations
MBA
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover invent simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice to know more about how we collect use and transfer the personal data of our candidates.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Required Experience:
Staff IC
Employment Type
Full-Time
Key Skills
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