Central New Mexico Community College - Inaugural Chief Marketing Officer
Central New Mexico Community College - Inaugural Chief Marketing Officer
Posted on :
07-04-2025
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Monthly Salary
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Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
07-04-2025
Job Description
Central New Mexico Community College
Inaugural Chief Marketing Officer
Inaugural Chief Marketing Officer
Academic Career & Executive Search is pleased to assist Central New Mexico Community College in its search for Inaugural Chief Marketing Officer.
For full consideration please apply by February 10.
This is a pivotal moment and exciting time to join the largest community college in New Mexico as the Inaugural Chief Marketing Officer (CMO). Poised to celebrate its 60th anniversary Central New Mexico Community College (CNM) is entering a transformative period of growth and innovation. The CMO joins a wellsupported talented and motivated team eager to embrace a bold vision. With a new Strategic Plan underway and significant capital investments reshaping campuses the CMO reports to the President and will play a critical role on the Strategic Executive Team shaping the narrative and crafting a longterm vision to propel the institution forward in this next chapter. This is a unique opportunity to build and lead a transformative marketing strategy elevating CNMs enterprise brand to engage diverse audiences foster strong community connections and drive enrollment growth.
The Chief Marketing Officer (CMO) is responsible for advising and developing the overarching brand marketing communications and public relations strategies and plans for the Central New Mexico Community College Enterprise which includes the College the CNM Foundation and CNM Ingenuity. Working closely with the CNM President other executives department leadership and key internal/external stakeholders the CMO is responsible for designing the objectives and executing strategies to improve the Colleges and Ingenuitys learner experience to grow enrollment and maintain employer and community partner support of programming and learners. The CMO coordinates internal communications and messaging for collegewide events and employee engagements. The CMO works closely with the Colleges emergency management team to prepare for and execute communications across all channels when necessary.
This position reports to the President and serves on the Strategic Executive Team. The CMO is responsible for leading and managing a robust team of Marketing and Communications Office (MCO) staff and vendors and for reporting on and optimizing marketing and communications activities.
This position offers potential for a limited flexible schedule.
DUTIES AND RESPONSIBILITIES
- Strategic Leadership and Initiative :
- Leads the development and successful implementation of the overarching brand strategy through various integrated marketing and communications efforts.
- As a Presidents Strategic Executive Team member collaborates with leadership to design and execute major marketing and communications and related initiatives supporting the Colleges strategic plan and facilitating community engagement.
- Translates the benefits of education and learning programming economic development and partnership initiatives into effective marketing and communication platforms.
- Develop key metrics and tracking mechanisms to determine the success of MCO efforts and drive optimizations to strategies and tactical plans.
- Supervises the successful planning and implementation of all MCO projects and initiatives.
- Communications Planning and Advisory:
- Develops and sustains actionable communication plans for major initiatives supporting short and longterm operations and relationships across the CNM Enterprise.
- Assists the President and executive leaders in developing and articulating marketing and communications strategies aligned with enterprisewide efforts including the multiyear strategic plan.
- Coordinates communications and materials for events associated with the Presidents Office.
- External Partnerships:
- Provides leadership and strategic direction for crossfunctional College initiatives involving external partnerships including employers government agencies schools communitybased organizations and stakeholders.
- Utilizes business intelligence and communications best practices to optimize the CNM Enterprises strategy concerning competitors and external market forces.
- Collaborative Planning and Delivery:
- Works across all College units to develop plans deliverables and objectives supporting growth modernization and program improvement especially as it relates to MCO involvement.
- Leadership of Marketing Office:
- Lead a 30 person office of creative and marketing specialists ensuring timely and quality standards aligned with the College Foundation and Ingenuity brand strategy. Facilitates individual team members professional development and career pathways.
- Engages external consultants and specialists to support strategic initiatives and major College projects.
- Coordinates with the Senior Director of Communications and Media Relations to facilitate the Presidents message and the Colleges direction through appropriate internal and external communication channels.
- Alignment with College Vision and Values:
- Ensures the Marketing and Communications Offices work aligns with and reflects the Colleges vision mission values and strategic goals.
- Consults on all official CNM communications and public communications from the President.
- Campaign Coordination and Crisis Management:
- Coordinates marketing and communication campaigns polling and strategies for regional and statewide elections economic development efforts and specific employer and donor partnerships or programs.
- When necessary leads internal and external communications during emergencies and crises working closely with the President Sr. Director of Communications Chief of Security and Emergency Manager.
- Strategic Planning and AI Integration:
- Oversees the strategic planning development and of advanced marketing and communications focusing on integrating generative and predictive artificial intelligence tools.
- Ensures AIdriven solutions align with the Colleges brand mission values and educational objectives measuring and reporting on their effectiveness for continuous improvement.
MINIMUM QUALIFICATIONS
- Bachelors degree in a related field
- Minimum of seven 7 years of experience with strategic leadership and in marketing communications and public relations
PREFERRED QUALIFICATIONS
- Masters degree or advanced learning in a related field
- Multilingual abilities are a plus
About Central New Mexico Community College
Founded in 1964 as Albuquerque Technical Vocational Institute a locally supported vocational school the College was accredited by the North Central Association of Colleges and Schools (now the Higher Learning Commission) in 1978. Degreegranting power was approved by the New Mexico Legislature in 1986 signaling the Colleges transformation into a comprehensive community college. In 2006 the institution changed its name to Central New Mexico Community College (CNM) to better reflect the breadth of offerings and the service area. CNM currently offers Associate of Arts Associate of Science and Associate of Applied Science degrees as well as many certificate programs and noncredit certifications and licensures. Over the last decade CNM has consistently enrolled the largest undergraduate student body in the state.
In U.S. Department of Education statistics CNM consistently ranks among the top five twoyear colleges nationwide for the number of associate degrees and certificates awarded to both Hispanics and Native Americans. CNM also consistently ranks among the top 10 for total associate degrees and certificates awarded to all students.As the institution with the largest undergraduate student body in New Mexico CNM provides affordable education to over 30000 students and offers rewarding career opportunities to over 2000 faculty and staff.
CNM has nine locations for easy student access across CNMs District including five campuses. The campuses are in each quadrant of Albuquerque and one in nearby Rio Rancho. The campuses include Main Campus near downtown Albuquerque and the University of New Mexico; the Joseph M. Montoya Campus in the Northeast Heights; the Westside Campus; the South Valley Campus; and the Rio Rancho Campus. The College also offers programs and services at the Advanced Technology Center and Workforce Training Center in north Albuquerque and the STEMulus Center and FUSE Makerspace in downtown Albuquerque. Each of the locations has had recent upgrades to facilities technology and signage.
CNM is deeply rooted in the community emphasizing service learning and projects that connect students to local opportunities. The college also provides robust student support services such as tutoring advising and counseling ensuring students have the resources to succeed. Modern facilities equipped with stateoftheart labs and study spaces enhance the learning experience.
Learn about CNMs Strategic Plan including mission vision culture statement goals and objectives.
Living in the Area
Living in Albuquerque New Mexico offers a unique blend of culture natural beauty and modern amenities making it an appealing place to call home. The city boasts a rich cultural heritage deeply rooted in Native American Hispanic and Western traditions which is reflected in its vibrant art scene historic landmarks and annual events like the Albuquerque International Balloon Fiesta. With over 300 days of sunshine a year low humidity short commute times and a relaxed pace Albuquerque is easy to live in and offers an endless mix of culture lively entertainment dining and shopping.
Albuquerque is a haven for outdoor enthusiasts surrounded by stunning landscapes like the Sandia Mountains and the Rio Grande offering yearround opportunities for hiking biking skiing and hot air ballooning. The citys high desert climate ensures plenty of sunshine making it ideal for those who love an active lifestyle. The central location also provides easy access to other attractions such as Santa Fe and the national parks.
The city is home to a strong job market with opportunities in sectors like healthcare education technology and renewable energy. Adding to that are a favorable tax climate the states strong fiscal health and a cost of living nearly 8 below national average.The area offers affordable housing options and access to diverse dining and entertainment. With its unique blend of culture affordability outdoor adventures and career opportunities Albuquerque provides an exceptional quality of life for individuals and families alike.
To Apply
For full consideration please apply by February 10.
Please apply through the application link and do not email applications.
Applications will be reviewed as they are received and should include a cover letter and curriculum vita. Ideally cover letters should not exceed two pages. All applications are treated confidentially.
Inquiries referrals and nominations are also treated confidentially.
Inquiries and questions: Please send to
Nominations and referrals: Please send the nominees name title and contact information if available to .
Institutions EEO Statement
As an EEO employer Central New Mexico Community College will not discriminate in our employment practices based on an applicants race ethnicity color religion sex sexual orientation gender identity national origin age disability serious medical condition or status as a protected veteran or spousal affiliation. Central New Mexico Community College hires only U.S. citizens and individuals lawfully authorized to work in the U.S.
Required Experience:
Chief
Employment Type
Full Time
Key Skills
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