Global Head of Marketing
Global Head of Marketing
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$ 204000 - 276000
1 Vacancy
Job Description
Who are we
FalconX is a pioneering team of operators investors and builders committed to revolutionizing institutional access to the crypto markets. Operating at the intersection of traditional finance and cuttingedge technology FalconX addresses the industrys foremost challenges: Navigating the digital asset market can be complex and fragmented with limited products and services that support trading strategies structures and liquidity found in conventional financial markets. As a comprehensive solution for all digital asset strategies from start to scale FalconX operates as the connective tissue empowering clients with seamless navigation through the everevolving cryptocurrency landscape.
Global Head of Marketing
We are seeking a driven and experienced Head of Marketing to join our growing team. In this role you will be responsible for leading our marketing team and developing/executing comprehensive marketing strategies that increase our market share enhance our brand position and drive customer acquisition across both traditional finance and crypto markets. This role requires a unique blend of financial services marketing expertise and a deep understanding of the digital asset landscape.
Responsibilities
- Support and execute a comprehensive marketing strategy aligned with company goals and industry trends
- Lead and mentor a highperforming marketing team fostering a culture of innovation and collaboration
- Create compelling narratives that effectively communicate our value proposition to a diverse institutional investor base
- Oversee the development of multichannel marketing campaigns including digital content event and PR initiatives and align efforts with performance marketing plans.
- Collaborate closely with product sales and business development teams to ensure marketing efforts support overall business objectives
- Manage relationships with external agencies and partners to maximize marketing impact and efficiency
- Analyze market trends competitor activities and campaign performance to continuously refine marketing strategies
- Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives
- Manage the marketing budget ensuring optimal allocation of resources
- Act as a thought leader and brand ambassador representing the company at industry events and in media engagements
Qualifications
- Bachelors degree in Marketing Business or related field; MBA preferred
- 10 years of progressive marketing experience with at least 5 years in a senior leadership role
- Proven track record in developing and executing successful marketing strategies in both traditional finance and digital asset sectors
- Excellent written and verbal communication skills with the ability to distill complex concepts into clear and compelling narratives.
- Deep understanding of cryptocurrency blockchain technology and the broader fintech landscape
- Strong knowledge of institutional finance including experience marketing to hedge funds asset managers and other financial institutions
- Excellent leadership skills with the ability to inspire and manage highperforming teams
- Datadriven mindset with experience in marketing analytics and performance measurement
- Adaptability and agility to thrive in a fastpaced rapidly evolving industry
- Strong network within the finance and crypto communities
Location & Travel
FalconX is a hybrid first organization with 7 global offices. This role is expected to sit in our New York City office three days a week. There is a strong preference for this role to sit in our NYC office however we are open to considering qualified talent in the Bay Area. Due to the nature of this roles work we do expect there to be domestic and potentially international travel as well.
Compensation
Base pay for this role is expected to be between $204000 and $276000 USD. This expected base pay range is based on information at the time this post was generated. This role will also be eligible for other forms of compensation such as a performance linked bonus equity and a competitive benefits package. Actual compensation for a successful candidate will be determined based on a number of factors such as skillset experience and qualifications.
Notice at Collection and Privacy Policy
Applicants located in California and/or applying to a role based in California please refer to our Notice at Collection and Privacy Policy here.
Inclusivity Statement
FalconX is committed to building a diverse inclusive equitable and safe workspace for all people. Our roles are intended for people from all walks of life. We encourage all those interested in applying to our organization to submit an application regardless if you are missing some of the listed background requirements skills or experiences!
As part of our commitment to inclusivity FalconX would like to acknowledge that the EEOC survey has limited potential responses that you can select. For legal reasons FalconX must use this language to align with federal requirements however we want to ensure that you are able to provide a response to our own voluntary survey questions about your identity that best aligns with your most true self.
FalconX is an equal opportunity employer and will not discriminate against an applicant or employee based on race color religion national origin ancestry ethnicity sex (including gender pregnancy sexual orientation and gender identity) age physical or mental disability veteran or military status genetic information citizenship or any other legallyrecognized protected basis under federal state or local law.
Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and other applicable state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on FalconX. Please inform FalconXs People team at if you need assistance with participating in the application process.
Required Experience:
Exec
Employment Type
Full Time
